We’re going to dive into the art of scaling your agency, unlocking the secrets to more freedom and success. And guess what? The key lies in your hiring process, especially when it comes to the operational side of the equation, spanning operations management, client account management, SEO, Pay Per Click, and social media.

I’m about to share the cheat codes to hiring that have propelled our agency’s growth and allowed us to deliver top-notch service to our clients.

You see, to truly scale your agency and build a thriving business, you can’t be the one doing it all. You need to step back from tasks like operations management and client account management. As entrepreneurs, we’re often high-energy, quick-start individuals, but not always great at follow-through. That’s where building a stellar team comes in.

In my agency, I identified three key positions to fill: operations management, account management, and personal support. Operations management ensures that everything runs smoothly, account managers keep clients happy, and personal support takes tasks off your plate.

But here’s the real game-changer: using the Kolbe assessment, specifically the Kolbe II, to understand your team’s operating modality. Most agency owners are high Quickstart, low follow-through, and that’s where the hiring cheat code comes in. You need high follow-through individuals to balance out your team, ensuring consistency and long-term success.

In my case, I’m a high Quickstart and relatively low follow-through. My business partner is a super high Quickstart and low follow-through. We needed high follow-through support. And that’s where the Kolbe assessment comes into play. It helps you find the right people who will stick with you for the long haul.

So, here’s the takeaway: Look for high follow-through individuals when hiring for operations, account management, and operational support roles. It’s all about finding the right balance within your team. The Kolbe assessment is a game-changer for making these decisions.

This is just one piece of the puzzle when it comes to scaling your agency. If you’re eager to learn more about the strategies, organizational charts, and key pillars for scaling your agency, click here.

If you found value in this video, don’t forget to hit that like button and subscribe on YouTube for more insights on landing clients, delivering results, retention, and scaling. Now, you’re equipped with the cheat codes for building a top-notch team that will help your agency soar.

Outline of this Video

  • Introduction (00:22) – Hiring is crucial for business growth and freedom.
  • Building a Dependable Team (01:42) – Create an organizational chart, hire right, and establish systems.
  • Importance of Operations Management (02:36) – Entrepreneurs should step back from operations.
  • Cheat Codes for Operations Management (04:28) – Use tools like Colby and hire based on follow-through.
  • Hiring Account Managers (05:00) – Account managers are key for client relationships.
  • Personal Support (05:07) – Hire a personal assistant for routine tasks.
  • Cheat Codes for Hiring (05:33) – Use Kolbe assessment to fill gaps in your team.
  • Finding High Follow-Through (07:30) – Seek candidates with consistent follow-through.
  • Key Characteristics in Operations Management Roles (09:14) – High follow-through, core values, and fit matter.
  • Finding the Right Balance (10:43) – Hire to complement your strengths and weaknesses.
  • Using Kolbe Assessments (11:15) – Game-changer for consistent hiring.
  • Scaling Your Agency (12:01) – Hiring is one part of a bigger strategy for scaling.

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