Communication and Availability

Let me introduce you to one of our member mentors with an extraordinary story.

You see, Cris started her brick-and-mortar martial arts school in 2012. And since then, she’s been running Facebook ads to generate leads and bring in new clients.

What’s fascinating is that Cris also started teaching others in the industry how to do the same. She collaborated with over 500 school owners and personally handled ads for 200 schools.

Amazing, right?

And that’s not all.

Cris pulled large amounts of data from doing this, which helped her develop best practices for leveling up Facebook ads.

And in this email, I want to share with you two of the biggest lessons I got from her that you can apply to your agency.

Communication

One thing you need to remember is that clients want to know that you have a game plan in place. 

So, let’s say you’re helping someone boost their conversions. Perhaps you’re helping your clients get anywhere between 70 and 90 leads per month.

But then…

…their competition starts advertising in the same space. And their influx of leads drops a bit.

Clients can start getting weary of the situation. 

Now, you’re aware that these things can happen, but do your clients know?

That’s when you have to step in and communicate more. Your clients need reassurance and to know that you have a game plan that can help them.

Availability

The second biggest lesson is that your agency’s availability is your best ability. 

That means your team has to be available to assist your clients.

Now, I know you’re not always keen on doing that. After all, some clients can try to take advantage of that, especially the less tech-savvy. 

However, you can keep track and see which clients reach out with pressing issues and which ones eat up your time with trivial questions and projects. 

But you have to remember that your client is not an interruption in your work but the purpose of it. Your clients aren’t dependent on you – it’s the other way around.

This is why your team’s availability, together with effective communication, will determine the level of customer service your agency provides. 

And with good customer service, your agency will get great feedback, client retention, and results.

You can watch my Interview with Cris Rodriguez HERE.