By now, you know how valuable creating thought leadership pieces is for your agency.
Thought leadership reports can help your agency grow bigger…
Better…
And become a trailblazer in your niche!
But the question is, how can you create a good thought leadership report?
Let me give you 6 helpful tips to get started:
Tip #1: It needs to be about a highly relevant subject to your ideal audience
You want your ideal customers to read it and think:
“This is exactly what I need!”
So, dig deep into their pain points, emerging trends, and challenges they’re facing right now.
Tip #2: It needs to be time-specific
Timing is everything.
You want access to your report to have a deadline, creating a sense of urgency.
Think of it as a time-specific release that offers a limited-time opportunity.
After all, people love exclusivity.
And you want them to jump on board before it’s too late.
Tip #3: it needs to be data-driven
People crave solid facts and figures.
So, gather compelling data and infuse it into your report to support your claims and captivate your readers.
It’ll make them see you as a credible source of information.
Tip #4: Make sure it has a user opt-in or action required to get access
By igniting action and anticipation…
You can follow up with interested prospects and convert those leads into sales.
Tip #5: It should never come across as salesy
Instead, it should position you as the expert that’s genuinely invested in your audience’s success.
Be helpful and engaging to build that essential trust factor.
Tip #6: It must be better than what’s currently out there
Make sure your report stands head and shoulders above the rest.
It should be better than anything else out there in the marketplace.
Unleash your creativity…
Deliver unique insights…
And create a report that leaves a lasting impression.
That’s pretty much it!
If you need more help in creating these pieces for your agency…
Send us a message and let us help you out.
