Ever pitched your agency’s pay-per-click services to someone who doesn’t see the value of spending money on advertising?
Isn’t it frustrating?
You could impress them with testimonials and success stories…
But they still won’t see why they need to level up their advertising!
Well, maybe it’s time to stop getting into conversations with those business owners.
Instead, focus your efforts on those who are already aware of the power of paid ads.
Now, the question is…
How exactly do you find those people?
That’s what this email is all about.
Today, I want to share with you two data points that could help you sell your agency’s services a lot easier.
I’m talking about Google and Facebook Ad Pixel.
If you could get into conversations with people who already have these on their website…
Then you already know you’re not wasting your time!
See, businesses that have integrated these pixels already understand the value and the impact of effective online advertising.
They are already geared towards investing in paid marketing efforts that drive tangible business outcomes.
If they installed ad pixels on their site…
They surely understand the role advertising plays in the success of a business.
Otherwise, they wouldn’t have done it or have their developer do it.
So, even if you knew nothing else about the company…
You can create a compelling pitch that speaks to that fact.
This means you could probably talk their ears off for an entire afternoon…
Because the mere fact that they have ad pixel installed means you already have a lot to go on.
They invested money, time, and effort to set that up…
Which is how I know they’d be interested in what you have to sell.
Now, the challenge is getting the data.
How exactly do you find prospects who already have Google or Facebook Ad Pixel installed on their sites?
Well, I know how.
So, comment below, and let’s talk about it!
