When you think about adding a personal touch to your agency’s client interactions…
What comes to mind?
For many agencies, ‘personal touch’ comes in the form of text messages…
Phone calls…
And the occasional Zoom meetings.
But we all get those things, right?
Moreover, all these exist in the digital world.
This means they don’t really leave a lasting impression on people.
It’s why I’m a bigger fan of sending something through mail when the agency gets a new client.
By giving them something tangible, you could leave a lasting impact…
And give new meaning to the concept of personal touch.
What we like to do is drop a gift basket with a card that says…
“Hey, we’re so excited about working with you, so welcome on board!”
This simple gesture of appreciation will not only create a memorable experience for clients…
But it will also increase their level of trust and confidence in your agency.
And guess what?
For clients who are investing over $1,000 per month for your services…
A gift basket worth $75 to $100 will already be worth its weight in gold.
It would show your new clients that you’d go the extra mile and that you truly value their business.
Now, the key to making your welcome gift more impactful is speed.
Don’t let sending gifts be just another item on a checklist.
Aim to have the gift basket delivered to your client’s office within two days of them signing up.
Can you imagine the delight on their faces when they receive a surprise package so quickly after onboarding?
Now, if you’re not sure what to send clients as part of your welcome gift…
Just message us and let’s discuss.
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