Setting goals and targets.
This is vital for agencies to reach success.
When you have a goal in mind, you can create a plan so you can achieve it.
For example, if you want to grow your agency into a seven-figure one…
You can come up with specific ways to make it happen.
Do you need to get more sales appointments?
Do you need to improve your marketing strategy?
Do you need to check your books to cut down on unnecessary expenses?
With that, let me share with you an effective approach to goal-setting:
#1. Have a yearly goal to motivate you.
The key thing you need to do is set one big goal for the year to give you the energy to work.
This could be something like increasing profits…
Expanding your agency’s services…
Or boosting brand power.
It can be any goal as long as it’s big enough to motivate you.
More importantly, it must encompass everything that you want to achieve in the year.
It’s because this one big goal will be your guiding light for the year.
If you don’t have a big goal to aim for, you’ll be more likely to get sidetracked…
And you’ll always chase the next shiny target.
This can end up being a never-ending cycle, and you’ll start many projects that will never finish.
#2. Divide your goal into chunks.
Working on such a big goal is impossible without dividing it into smaller portions.
You’ll just feel overwhelmed…
And be more likely to end up doing nothing at all.
A better approach is to divide your big goal into quarterly and monthly chunks or milestones.
Because when you have smaller goals to aim for that’ll lead to your big goal…
And you’ve set key performance indicators to ensure that you’re making progress…
This will make things more manageable for you and your team.
Try it and let me know how it goes!