One of the most powerful things you can do from a business development perspective is to join, participate in & speak at your Niche Industry Association Events.

Later today I’ll be speaking at one of the biggest industry events in our niche – Service World Expo. Here is a quick behind the looks at the setup.

Marking agency which is getting involved in the industry associations, getting involved in their events, looking for opportunities to speak and present at their events. If you’re if you’re running an agency, and you’ve chosen to be niche focus, which ideally most of us have, right, we want to be the very best in a very specific vertical. One of the best things you can do from a marketing and business development perspective is to find the association and associations tied to your to your niche, right join the association, you get access to their list, you get access to the affinity say, Hey, I’m contacting you, because we’re also members of this group or this association. And then the ultimate is to be at their events, most of these organizations get together live and in person throughout the country several times per year. And those live events where you can be face to face, elbow to elbow, break bread together is really where relationships are develops one of the best shortcuts to to develop your authority, your positioning and to grow your client base within your within your space. Now, recently, everything has gone virtual, right, the the entire tradeshow world has switched from live into person to virtual. And that doesn’t mean you can’t participate. You know, as an example, I was going to kind of show you. I’m a member of one of the bigger organizations in plumbing HVC Home Services, which is called service Roundtable. We always participate in their service World Expo, and their service Roundtable, international Expo, which happens twice per year big event, hundreds of contractors come together, they hang out their school sessions and things like that. This time they’ve been they haven’t been able to do it live and in person. So what they’ve done is they’ve switched to virtual, I just want to kind of show you, I’m going to be speaking at this event, I want to show you kind of how the exhibit is set up because there’s still this type of stuff is still happening. As you can see, tons of people registered for this event, have lots of speakers from across the country. Obviously, they’re they’re eager to find speakers to come out speak, add value and share. So I’ve got a session that I’m going to be running today at 415. Eastern Time on solving the biggest Marketing Challenge for plumbing HVC Home Services, which is lead nurturing lead conversion, making sure that they’re converting their leads at the highest level possible.

But really, you want to be participating in these types of organizations within your niche. No, Danny Barrera from concrete marketing crew, who’s grown to seven figures in his digital marketing agency has done great with us like he joined the association started writing for the association, he speaks at the association. And of course, when you’re writing, when you’re speaking, when you’re actively involved, there’s no doubt that you’re positioned as the go to expert within that within that space. Another great example of this is Chris Rodriguez, who focuses on martial arts studios. She’s She’s become a key player in the martial arts industry. She runs coaching calls for them, she publishes for them. And recently, one of her articles was featured on the cover of the industry magazine. And so I really want to encourage you, you know, don’t try and play anonymous in your space, don’t try and be like, Okay, well, I’m going to buy a list, I’m going to cold email that list. And that’s going to be all I do. Really, the whole purpose of being in the niche is to become the expert, and to be known as the expert. And that only happens by getting really entrenched and becoming you birdlife omnipresent in their world at their events in their inbox on their social feed, you know, in their mailbox, right. So they see you again and again. And again. They they hear your content, they see your case studies, they hear the wins of the people that are working with them. And that’s really what we’re what we’re wanting to do. So I just want to show you like, here’s here’s service World Expo, as you can see, I’ve got one of the sessions at 415. I’m going to be going live, I’ve got my picture on here, I’ve got a little bio, this is great. There’s great positioning, of course, I’m able to then talk about it, I’m able to email it out, I’m able to reciprocate the video recording of the session. But here’s another thing that’s kind of interesting. And that’s this idea of a virtual Expo, I don’t know how well it’s gonna work. I’ll keep you posted on you know whether this turns into something that’s super productive or not. But the idea is, people can get in, they can see all of the people at the exhibit hall. And they can log in and I just wanted to show you this because I thought it was cool. Like they’re our booth is set up where they’ve got a picture of our flyer, they’ve got a like a visual of our backdrop. And then there’s a video they can play or it’s me welcoming them. Hey, you know, welcome to our booth. We specialize in doing this, that and the other would love the opportunity to chat. And then they do have a live chat feed here where people can engage In one on one, live chat organised communications, of course, this this, this boots actually going to open up in about an hour. So if you’ve never seen a virtual booth, I thought this would be interesting just to kind of show you that this you know this can be done. And this is how they’re they’re doing it, at least for the short term, ideally COVID-19 gets behind us relatively quickly. And we can all get back to productive, you know, in person business. But for the time being like these, these events are happening. They’re drawing a huge audience and this audience is huge, because usually you have to pay for service world, you have to fly down to the place where it’s going to happen. And not everybody has the time the energy to do that. And so they’re actually making the event free, and they’re giving access completely virtual to everybody that wants to participate. That’s, that’s a home service contractor. So I think it’s going to be pretty, I think it’s going to be pretty great. And I want to just remind you, this is what you need to do. You need to be getting involved in the association, you need to be seeking opportunities to speak. And you need to be positioning yourself as the go to expert. And that does not happen by anonymously, publishing blog posts and sending cold emails. So that’s it for now. If you have any questions on this, let me know I’d love to check in with you. What’s up new gear media. Thank you very much. Any questions on this? Let me know. Other than that, I’m about to grab some food and pop into our virtual exhibit and get ready for my session at 415. So I’ll keep you posted. I’ll talk to you later.

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