Podcast: Embed
As a digital marketing agency owner, you have a lot on your plate. You need to land clients, deliver results, provide a great service, and retain them. Then you have to get systems, procedures, and a team in place. There’s no question to grow and scale you need to outsource. But what’s the first thing you want to outsource? When do you do it?
Remove Yourself from…
I think the first thing you need to remove yourself from is operations and fulfillment.
Building the websites, writing the content, and driving traffic are mission-critical to what you do for your clients. It should be your key focus—but that doesn’t mean you should be the one doing the work.
Sales + Business Development
You need to focus on sales and business development. Your business will thrive when you’re doing this. If you let yourself get sucked into operations, you’ll never have time to grow and scale. As Plumber & HVAC SEO grew from startup to $20,000, the first thing we did was remove ourselves from operations.
How to Choose the Right Person
If you choose the wrong person to take over operations, the ball can get dropped. Things may not be executed, or they are but are done poorly. When you remove yourself from operations, you have to make sure that you find somebody that has a high-follow-through type of mentality. An easy way to determine if they fit that mold is using the Kolbe Index. Getting this type of person will let you focus on sales and business development.
Resources Mentioned
Connect With Josh Nelson
- Josh’s Coaching Page on Facebook
- The Agency Success Facebook Group
- www.SevenFigureAgency.com
- Seven Figure Agency on YouTube
- Josh on Twitter: @joshnelsonimc
- Josh on LinkedIn
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