As your agency gains momentum and scales up, it’s natural to find yourself busier than ever.
And this often comes with a realization:
Operations, the very engine that led to your agency’s initial success, needs to step aside.
It’s usually the next step in the growth process.
Now, to understand the idea better, here’s an example.
Imagine your agency is at that exciting stage where you’re managing 15 to 20 clients.
The workload is manageable…
But your clients require constant attention and communication.
It’s how they’ll know the progress of the work and the returns on their investment…
And it’s how you get them to stay engaged.
This is where a critical juncture emerges.
Based on my agency’s journey—and the experience of many others—when you hit around 15 to 20 clients…
You have to make a choice:
Do you continue juggling all the roles, like sales, project delivery, and team leadership…
While being the main point of contact for your clients?
Or do you make a strategic decision to scale further?
Now, if you choose to make the strategic choice, there’s a key player that needs to step in:
The account manager.
Why?
See, the Account Manager becomes the bridge between your agency and your clients.
They’re involved in crucial stages of your agency—from onboarding to keeping them informed…
And are even the go-to person when issues arise.
Simply put, by having an Account Manager, you can remove yourself from operations and client management.
This gives you the freedom to focus on the true essence of your role as an agency owner:
Envisioning the company’s future…
Refining your marketing strategies…
Landing new clients…
And steering the business toward its next level of growth.
So, what are you waiting for?
Be on the lookout for a responsible account manager today…
And let me know how it goes!
