Podcast: Embed
Before Home Builder Marketers existed, Seth VanDaele and Nicholas Cormier were grinding harder than ever, but going nowhere fast.
They spent years as generalists, cold-calling 200 people a day, closing random one-off projects, and watching revenue spike and crash with no predictability. “We were crushing it… but losing at the same time,” Nicholas admitted. It wasn’t for lack of effort, it was the absence of structure.
When they discovered Seven Figure Agency, everything clicked. The growth-box framework showed them exactly why their agency felt chaotic: they had only checked two boxes. The solution wasn’t working more, it was working right.
👉 You can watch the full interview here:
The Power of Choosing One Niche
Their biggest breakthrough came from the decision they feared most: niching down.
Both founders had backgrounds in construction and even early exposure to industry associations, giving them a natural doorway into the home builder market. Once they committed, everything became simpler, messaging, systems, case studies, even sales conversations.
Instead of learning 50 different industries, they mastered one. They spoke the language, understood the pain points, and built offers designed specifically for builders. It wasn’t just niche selection, it was niche ownership.
One Bold Risk That Changed Everything
The turning point? A single joint venture, but it required a leap.
When a client mentioned a project management software for builders, Seth immediately chased the connection. Days later, they were on a flight to Dallas, meeting the entire 60-person team in person.
That relationship alone brought them 50+ recurring clients and opened doors to more partnerships, speaking opportunities, and industry alignment. It was proof that sometimes the fastest path to momentum is one well-chosen relationship.
And yes, the investment was risky. They spent tens of thousands they didn’t really have. But in their words:
“You’re one joint venture away from seven figures.”
Scaling With Structure, Culture, and Intentionality
Today, Home Builder Marketers is a 25-person agency serving builders across North America and the UK, with a fully operational team, deep retention systems, clear packages, consultative sales, and dashboards that show clients real ROI.
But their secret isn’t just strategy.
It’s culture.
Daily team syncs, high energy leadership, clear SOPs, personal accountability, and a belief that “how you do anything is how you do everything.” From sales to client experience, to fitness, family, and personal habits, everything connects, and everything compounds.
Their advice for agency owners?
Follow the system, show up every day, niche down, and take the risks that move you forward.
The results speak for themselves.
