Scaling a Digital Marketing Agency in the Home Services Niche

In our latest Seven Figure Agency series feature, we explore Mandeep Bhalla’s success story. As founder of Grown Nearby, Mandeep specializes in plumbing, HVAC, and home services. His agency shows how to scale a digital marketing agency to seven figures and beyond.

Grown Nearby’s Rise: A Story of Perseverance and Growth

Mandeep Bhalla, originally from India, made a significant shift in 2015. Moving to the U.S., he transitioned from VP at a marketing agency to starting Grown Nearby. His agency now impressively manages 75-80 clients nationwide, boasting a monthly recurring revenue (MRR) near $190,000.

Strategic Scaling at Grown Nearby

Mandeep attributes much of his growth to the Seven Figure Agency Roadmap. He focuses on relationship-building and content creation. This approach combines personalized service with high-quality digital marketing solutions.

Key Strategies for Agency Success

1. Niche Market Focus: Mandeep’s choice to serve home services stemmed from his father’s trade background. He leverages these connections and insights effectively.
2. Winning Clients and Keeping Them: Grown Nearby excels in client relationships. They ensure attention to each client, focusing on tangible results.
3. Content and Social Media Leverage: Mandeep emphasizes the importance of value-driven content. Platforms like Facebook and LinkedIn boost client engagement and online presence.
4. Event Participation: Being active in industry events has been crucial. It helped acquire new clients and strengthen the agency’s network.
5. Podcasting Power: Their podcast, “Born for the Trades,” shares valuable insights. It cements their niche authority.
6. Tailored Service Offerings: The agency’s services cater to different client growth stages. They range from scaling to market domination.

Mandeep’s Agency Growth Tips

• Build Relationships: Engage with your community. Learn from peers. Be open to collaboration.
• Embrace Content: Prioritize content creation, especially videos. It helps build authenticity and audience connection.
• Focus on Clients: Understand client goals. Develop aligned growth strategies.

Connect with Mandeep Bhalla

Interested in learning more about Mandeep’s strategies? Reach out to him on Facebook (Mandeep Singh Bhalla) or email (Mandeep@grownnearby.com).

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