How Ashley Grew Her Agency to 7 Figures by Serving the Cleaning & Lighting Niche

Growing a digital marketing agency isn’t easy, but for Ashley Bissing, it was all about passion, strategy, and taking action. With the help of the Seven Figure Agency program, Ashley successfully scaled her agency to seven figures. Let’s dive into how she did it, the valuable insights she gained, and the key lessons that you can apply to your own agency.

Finding the Right Niche

Ashley’s agency serves two industries: the cleaning and lighting sectors. While it may seem like an unconventional combination, Ashley says that she didn’t choose these niches — they chose her. The pivotal moment came during the pandemic when Ashley stumbled upon a unique opportunity. After helping a trash can cleaning service get more clients, word spread, and the business exploded. That’s when she realized the power of focusing on specific niches.

Key Advice:
If you’re struggling to find your niche, don’t worry. Sometimes, it’s not about picking a niche; it’s about recognizing when one finds you. Look for untapped opportunities in your industry and capitalize on them.

Building a Client Base with Referrals and Facebook Groups

When Ashley first launched her agency, she relied heavily on referrals. Facebook groups played a crucial role in getting her name out there. By offering free advice and sharing helpful content, she added value to industry-specific groups. This approach built trust and led to more referrals.

Key Advice:
Get involved in Facebook groups related to your niche. Share valuable content and avoid overtly promoting yourself. By helping others, you’ll plant the seeds for future business.

Offering Tailored Packages for Clients

Ashley’s agency offers three main packages: a basic lead generation package, an organic social media package, and a premium package that includes Google Business Profile optimization. By offering tiered pricing, Ashley ensures that she caters to businesses of all sizes and budgets, while still focusing on providing high-quality service.

Key Advice:
Create tiered packages that allow you to serve clients with different needs and budgets. Tailor your offerings to maximize value for each client.

Facebook Ads: The Key to Lead Generation

Ashley’s agency specializes in running Facebook ads, and it’s a key part of their lead generation strategy. Ashley found success by running ads that directly addressed her niche’s needs. For example, she created visually compelling ads for the trash can cleaning industry, which resonated with the right audience. The targeted ads brought in high-quality leads, helping her grow her business quickly.

Key Advice:
To make your ads more effective, focus on visual content that speaks directly to your audience. Tailor your messaging to appeal to your specific niche. Facebook’s algorithm will help you target the right people.

Retaining Clients Through Results and Personal Care

One of the biggest challenges for any agency is retaining clients. For Ashley, the key to retention is delivering measurable results and showing clients that she genuinely cares about their success. By providing clients with monthly reports and regularly updating them on the status of their campaigns, she ensures that they feel supported and valued.

Key Advice:
Client retention is all about communication. Keep your clients updated and always focus on delivering results. If clients feel like you’re invested in their success, they’re more likely to stick around.

Building a Virtual Team and Staying Productive

Ashley’s agency operates virtually, with team members working remotely. She keeps her team engaged by fostering a fun and supportive environment. Regular team check-ins, bonuses, and rewards help maintain morale. As the leader, Ashley prioritizes time-blocking to stay productive and ensure that her team is staying on track.

Key Advice:
If you’re working virtually, make sure to create clear workflows and communication channels. Use tools like Slack and ClickUp to keep everything organized, and don’t forget to time-block to stay focused.

Scaling and Growing: Networking and Trade Shows

While online marketing has been a huge part of Ashley’s success, networking in person has also played a significant role. Attending industry trade shows and events has allowed Ashley to build relationships, learn from others, and attract new clients. Even though it may take time to see immediate results, the connections made at these events often lead to long-term business growth.

Key Advice:
Don’t underestimate the power of in-person networking. Attending trade shows and industry events can open doors and help you build meaningful relationships that will pay off later.

Final Thoughts and Key Takeaways

Ashley’s journey to scaling her digital marketing agency to seven figures wasn’t an overnight success. It took hard work, strategic decisions, and a commitment to delivering value. The Seven Figure Agency program helped Ashley refine her systems and processes, allowing her to focus on growth. If you want to scale your agency, take these key lessons to heart:

1. Niche down — sometimes the niche will find you.
2. Leverage Facebook groups — add value before promoting.
3. Offer tiered packages — cater to businesses of all sizes.
4. Run targeted ads — tailor your visuals and copy to your niche.
5. Focus on client retention — deliver results and show you care.
6. Time-block your day — structure your workday for productivity.
7. Network in person — trade shows and events can be game-changers.

Ashley’s story proves that with the right mindset, strategy, and support, any digital marketing agency can reach seven figures. If you’re looking to scale, start implementing these tips today!

Want to connect with Ashley?
You can find her on Facebook, where she regularly shares insights and tips for growing a digital marketing agency. Reach out to her directly through DMs or schedule a call via her bio.

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