When I started my agency, I shared this same belief with most agency owners: Working harder was the only way to grow. So, if something wasn’t moving fast enough… I’d add more hours, take on more projects, or handle the next problem myself. For a while, that worked. The agency grew fast. Revenue increased. The client list [...]
When most agency owners talk about scaling an agency… They usually mean hiring a sales team. Building a delivery department. Or adding another layer of management. But the most impactful hire I ever made? They didn’t sit in an office. Because they were a house manager. That hiring decision changed my life — and my agency—more than [...]
Running an agency with someone isn’t just about dividing responsibilities, right? It’s also about balancing energy. But here’s something many agency owners don’t realize: Every partnership goes through seasons where one person carries more of the load. Sometimes you’re in agency growth mode, while your partner is leading the charge. Other times, one person is just trying [...]
Your digital marketing agency's success hinges on two key concepts: client acquisition and client retention. As hard as you try to retain clients each month, customer churn means you will inevitably lose some over time. Continually implementing strategies to attract new clients is important to staying afloat and ultimately growing your agency. If you've been struggling to [...]
There’s a saying I used to live by early in my career as an agency owner: If it’s not broken, don’t fix it. It sounded reasonable. We had clients, steady revenue, and a system that worked. Why change something that wasn’t causing problems? But over time, I learned something important: The moment you stop improving, you start [...]
I remember when ChatGPT first hit the scene. My feed was flooded with posts about how it was going to “kill the agency model.” Copywriters panicked. Designers worried. Even us marketers started wondering if AI would replace what we do. But here’s what actually happened: It didn’t replace us. Rather, it exposed us. It showed who was [...]
If you want your marketing agency to stand out from the dozens or hundreds of others in your niche, writing a book is a powerful strategy to implement. This is a tactic we recommend to all of our Seven Figure Agency members, and we have seen countless agency owners start gaining five new clients a month from [...]
If you’ve been in the agency world for a while, you’ve probably felt it, too: The ground beneath us is shifting. It used to be simple, right? Build a great website, run some SEO, track conversions… And clients would stick around for years. But that game is gone. The way clients buy, the tools they use, and [...]
If you’ve been running an agency for more than a few years… You’ve seen just how fast this industry moves. Five years ago, you only needed a few things to keep your agency clients loyal for years. Think things like having a decent website, some SEO, and a retargeting campaign. …But not anymore. Today’s clients are smarter, [...]
Agency growth. Like many agency owners, I initially thought it was all about adding more. More projects… More clients… More tools… More meetings… That’s why every time the agency hit a plateau, my instinct was to pile something new on top. Maybe a new offer or campaign, even another system. Doing so felt like progress. But after [...]
