You probably didn’t start a digital marketing agency so that you could work 80-hour weeks for the rest of your career. Instead, you likely had the same goal as many other entrepreneurs: build a business that you can eventually step back from while still reaping comfortable profitability.
At the Seven Figure Agency, we specialize in helping agency owners scale their businesses and gain more freedom. One technique we commonly teach is deploying digital marketing agency organizational charts to shift tasks to designated team members.
Here’s what you need to know to leverage organizational charts in your agency.
What Are Organizational Charts?
Organizational charts define the structure of your workforce. These charts detail information like:
- What each person’s role is in the company
- Who reports to whom
- Each team member’s specific responsibilities
- The smaller teams or subsects within your agency
Creating an organizational chart is a simple way to gain clarity and specificity about the roles within your agency.
Why Use Organizational Charts in Your Agency?
Scaling your digital marketing agency involves assigning key tasks to responsible, skilled team members. The more tasks your team can take over, the less you’ll need to do each day, and the more freedom you’ll gain. Whether you use that freedom to read the best books on digital marketing to continue leveling up your agency or as an opportunity to enjoy time with family is completely up to you.
Strategic, well-structured digital marketing agency organizational charts can help you thoughtfully assign roles to full-time employees, but they can also boast the following benefits:
- Clarify roles: Everyone on your team should know exactly what they’re supposed to be doing at any given time. Organizational charts help you build a team that checks all of the boxes within your business. Team members will know their own roles and be able to easily identify who is in charge of other tasks they may encounter.
- Aid strategic hiring: As you lay out the organizational structure of your business, you’ll be able to clearly see the gaps in your company that need filled. Your chart can help you make strategic hiring decisions and pinpoint the right talent for the right roles
- Improve efficiency: Your agency will operate more efficiently when you establish clear roles and responsibilities for each team member. Efficiency is key to scaling your agency, as you can reduce time waste and begin paring down your own tasks.
- Establish accountability: Team members will know which responsibilities you hold them accountable for. By laying out their tasks and roles in a clear organizational chart, you’ll create a layer of accountability that improves productivity and performance.
How To Begin Using Organizational Charts
The beauty of organizational charts is their intuitive, defined structure. You can get started with these steps:
- Identify key roles: Start by defining the key roles within your agency, like social media managers, account managers, copywriters, etc. Perhaps different team members are currently responsible for overlapping tasks. Identifying the main roles your agency needs can help you begin simplifying and organizing those roles.
- Define responsibilities: Your next step is to list and define the responsibilities that you assign to each role. This step can help you understand what tasks are currently falling through the cracks in your organizational structure.
- Map out the chart: With the above information laid out, you can begin mapping out the roles and responsibilities of your agency into a hierarchy. Use a layout that allows you to clearly see who manages whom and how your different departments report to and interact with each other.
- Assign responsibilities: If you haven’t already, assign specific employees to each role and define the responsibilities given to each employee. If you see roles or responsibilities that don’t have an assigned team member, this may be an indication that you need to hire additional staff.
- Adapt as needed: Adapt your digital marketing agency organizational chart over time as your agency grows and changes.
- Communicate the structure: Finally, be sure to communicate the chart to each employee so they know what tasks and marketing strategies they’re responsible for.
Join the Seven Figure Agency Today
Creating a digital marketing agency organizational chart is just the first step in gaining freedom from your business. If you’re looking to grow and scale your digital marketing agency, the Seven Figure Agency can help. We share the multichannel advertising tools, marketing channels, and key strategies you need to know to be successful in the digital marketing industry.
Schedule your free coaching session today to learn how our mentorship program can help your agency succeed. Then check out our podcast for more resources.
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