How To Boost Your Clients’ Rankings

When it comes to pushing clients’ websites higher on search rankings…

There are a lot of moving parts.

So, it’s easy to get distracted and focus on the wrong things that don’t really move the needle.

But don’t worry!

In this email…

I’ll share with you the top three ranking factors or signals that search engines quantify.

They use these to decide which websites make it to page 1 of their search results:

1. Google My Business (GMB)

When it comes to local searches, GMB signals are the main heroes.

These are the most influential signals you can generate for your agency’s clients.

By driving visits and engagements to your clients’ GMB listings…

You give them the key to Google’s Map Pack supremacy.

This means they’ll appear ahead of traditional ink-based search results.

There’s no big secret here—this is how you carve your clients’ niche in local searches.

2. On-Page and E-A-T

Enter the dynamic duo:

On-page and Expertise, Authoritativeness, Trustworthiness (E-A-T) signals.

E-A-T factors have become so prominent in search queries…

Even Google has expanded on E-A-T principles within its guidelines.

So, blend on-page optimization with E-A-T signals for a knockout punch in influence.

3. Reviews

These are the unsung heroes of SEO, especially those from the Google realm.

You want to help your clients double down on their efforts with getting reviews…

Because these are active, legitimate trust signals that you just can’t generate on their behalf.

And the best part?

A review in your client’s Google listing serves as a GMB signal, too.

That’s double the impact if you’re successful in getting those reviews!

Now, remember:

There are other ranking signals you can turn up to boost your clients’ rankings…

But these are the ones that have the most influence on search queries.

So, if you have to pick three signals to focus on, well here’s where you start.