What Stellar Account Managers Look Like

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In my last blog, I walked you through some tips on hiring your agency’s first account manager.

I gave advice on how much to offer, what benefits to put on the table, and where to look.

Now, let’s talk about what you should be looking for in a candidate for the role.

See, when it comes to bringing in account managers…

There’s a secret sauce you don’t want to miss:

Their vibe.

I’m talking about their psychological profile.

You want someone who's all about that phone life.

Someone who loves a good chat.

And someone who can handle those tricky convos with ease.

Confidence?

Absolutely!

They need to make the client feel they're in the right hands.

But, here's the kicker:

They've also got to be follow-through champs.

No short-term flings, no getting bored and bouncing to the next thing.

We're looking for the real deal.

And here’s what we’ve learned at our agency:

The magic combo is high fact find and high follow through.

Someone who’s high fact find would be eager to dive into the nitty-gritty of what you do.

SEO, data, all that good stuff.

No passing the buck to the SEO manager here; they want to learn it.

And they want to own it.

Now, the high follow-through part is key.

These are the folks who don't just talk the talk; they walk the walk.

They like to be routinary about carrying things across the finish line.

If they promise something to the client…

Best believe they’re going back to the team to ensure it’s done.

We've seen some slick candidates who can charm on the phone and sound like pros.

But the catch is that they’re low on the follow-through.

Believe me when I say it's a ticking time bomb.

Complaints would start rolling in…

And these account managers would be out the door…

Faster than you can say “Routine is not my thing.”

So, remember:

High follow through + high fact find = your dream account manager.

They actually take the leap and make things happen.

Now, if you’re struggling to find someone like that…

Hit reply and let’s work on it together.

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