The Perfect Account Manager

Hiring the right account manager.

It can make a huge difference in your agency’s growth and client retention.

And to help you make better hiring decisions…

Here are three tips I’d love to share with you:

#1. Use Personality Assessments

One of the most effective tools we use at the Seven Figure Agency is the Kolbe A assessment.

This quick, 10-minute test helps predict a candidate’s suitability for the role.

It does this by assessing their natural strengths and inclinations.

This assessment is especially useful for identifying individuals who are high in fact-finding…

…and amazing at follow-through—traits essential for account management.

The next two points will explain why.

#2. Look for High Fact-Finders

In digital marketing, it’s important for account managers to stay informed.

The person you hire for this role must always be up-to-date with the latest industry trends.

Now, a high fact finder enjoys doing these kinds of research.

This means they’d always be prepared to answer client questions and provide valuable insights.

#3. Ensure High Follow-Through

Someone with this key trait means they’re reliable, complete tasks, and follow up consistently.

In account management, this translates to better client satisfaction and retention…

As your agency’s clients feel heard and valued.

There you have it.

Three tips that will help you hire the perfect account manager.

And let me just say:

I speak from experience.

Over the years, we’ve hired and tested numerous account managers, learning valuable lessons along the way.

We’ve found that those who excel in both fact-finding and follow-through…

They’re not only effective in their roles but also tend to stay with the company longer.

This stability is crucial for building long-term client relationships and reducing turnover.

My point?

Implementing a personality assessment test in your hiring process can go a long way.

By focusing on these two key traits and using assessments like Kolbe A…

You can hire account managers who will significantly contribute to your agency’s success.