A Game-Changing Rule for your Agency

When was the last time you really assessed your daily tasks? 

I ask because chances are…

You’re spending a significant amount of time on things that don’t move the needle.

This is where the 80/20 rule—also known as the Pareto Principle—comes in. 

Believe me, it can transform your agency.

This rule says that 80% of your results come from 20% of your efforts.

But here’s the real challenge: 

Identifying that 20%.

Here’s what the 80/20 rule might look like in your agency:

• Clients: About 20% of your clients are likely generating 80% of your revenue. Are you focusing your best efforts on retaining and growing these relationships?
• Services: Roughly 20% of the services you offer drive the majority of your clients’ results. Are you positioning these as your core offerings?
• Team Contributions: Around 20% of your team’s actions lead to 80% of your success. Are you enabling them to focus on their most impactful work?

The beauty of this principle lies in its simplicity, but its execution requires intentionality. 

Now, let’s break down how you can apply it to your agency to maximize your results:

#1. Start with Data

Look at the numbers. 

Which clients, services, or tasks yield the greatest outcomes? 

Analyze trends with the help of tools like your CRM or project management software.

#2. Cut the Noise

Delegate or eliminate low-impact tasks. 

If something consumes a lot of time without tangible returns, it might be time to let it go.

#3. Double Down

Once you’ve identified your 20%, invest more time, energy, and resources into these areas.

Build systems to support them and make scaling easier.

Example…

If you find that SEO campaigns consistently deliver the highest ROI for your clients…

Systematize that process. 

Create SOPs, optimize workflows, and train your team to ensure consistent SEO results.

Similarly, if a small group of clients provides the lion’s share of revenue…

Invest in nurturing your relationships with them through targeted strategies.

Applying the 80/20 rule isn’t just about improving your bottom line.

It’s about working smarter, not harder… 

And focusing on what truly matters and letting go of the rest.

The result?

Less stress and more control.