Podcast: Embed
Adam McChesney didn’t grow up dreaming about digital marketing. His journey began in medical device sales, earning $200,000 at age 26. On paper, he was winning. But behind the scenes, he felt stuck.
Tired of endless travel and hotel rooms, Adam wanted freedom. In a Kansas City hotel room, he Googled, “How to make money online.” That one search changed everything.
He discovered rank-and-rent SEO and started building websites on the side. From 2018 to 2020, he launched over 200 sites. He learned SEO, Google Ads, and Facebook marketing along the way.
By 2020, he left corporate life and went full-time. Fifteen months later, he hit seven figures in annual revenue. After becoming a partner, he later exited and launched his own brand.
In just four months, his new agency surpassed $100K MRR. Today, Adam is leading one of the fastest-growing agencies in the space.
Choosing the Right Niche: Focused on Home Services
Adam didn’t pick a niche right away. He tested multiple industries through his rank-and-rent projects. Over time, he focused on home service and contractor businesses.
Why? Because he didn’t just market for them—he owned some. He runs an auto glass repair company, a landscape design brand, and a holiday lighting business.
That real-world ownership gave him a powerful edge. He understood their needs, struggles, and cash flow pressures. Most marketers guess—Adam lived it firsthand.
Clients trust him because he speaks their language. Whether it’s tree trimming or outdoor kitchens, he knows the playbook. This hands-on experience created instant credibility.
Building a Personal Brand That Attracts Leads
Adam credits his explosive growth to personal branding. For five years, he’s posted consistently across social media. He shows up daily on Facebook, LinkedIn, Instagram, and TikTok.
He also hosts a podcast, drops YouTube content, and speaks at events. This omnipresent brand drives warm inbound leads weekly. People see him, trust him, and want to work with him.
He doesn’t just post SEO tips. Instead, he shares stories, struggles, wins, and leadership lessons. 80% of his content is personal and value-driven.
Inbound leads are now his main acquisition channel. But it didn’t happen overnight. He posted twice a day for 89 days before his first inbound client.
Patience paid off. So did consistency.
Program Structure and Pricing Strategy
Adam’s agency serves 40+ clients across the U.S. Every client starts with a website audit or rebuild. From there, SEO is the core offering.
Google Ads are layered on for about half the clients. A few also use Facebook Ads for local visibility. But SEO remains the foundation.
Pricing starts at $1,750/month and goes up to $9,000/month. Most clients fall into the $1,750 to $3,000 range. The value is clear, and results speak for themselves.
Lean, Global, and Highly Efficient Team
Adam’s team is fully remote and primarily based in Latin America. His team includes a COO, content writers, SEO pros, and developers. He also employs a full-time personal branding assistant.
They use tools like ClickUp, Slack, Search Atlas, and WhatConverts. Systems are streamlined, with an SEO roadmap built within 7 days. Each client gets a 12-month content plan upon onboarding.
They don’t guess. They execute with precision.
Retention: Proactive, Transparent, and Client-First
Retention starts on Day One. Clients are booked into monthly recurring meetings right away. This avoids drop-off and confusion later.
Adam’s agency focuses on proactive communication. When things go wrong, they’re upfront. When things go well, they celebrate.
They use WhatConverts to show clients where leads are coming from. This reinforces value and builds trust.
The result? Higher retention. More referrals. Better client satisfaction.
A Community That Converts: Builders of Authority
Adam also launched Builders of Authority, a mastermind for contractors and agency owners. Some members can’t afford his agency services yet. But they pay monthly to learn from him directly.
These members often convert into full-service clients later. It’s a paid incubator that drives pipeline and brand trust. This strategy started out of necessity—but now it’s a powerhouse.
How Seven Figure Agency Helped Fuel the Growth
Adam gives credit to the Seven Figure Agency community. Josh Nelson’s systems helped him simplify and streamline. From packaging to retention, the program shaped his second launch.
He also studies the playbooks, applies the frameworks, and leans into the network. Seven Figure Agency helped him sharpen his offer, messaging, and delivery. The results speak for themselves.
Keys to Authority-Based Client Acquisition
Adam’s approach to client acquisition is different. He focuses on building authority, not chasing cold leads. Here’s what works for him:
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Daily content on multiple platforms
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Client interviews posted on social media
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Strategic partnerships with Facebook groups and software companies
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Consistent follow-up and storytelling
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Referrals fueled by strong delivery
By documenting the journey and educating his market, Adam creates magnetic pull. Leads come to him pre-sold and ready to buy.
Simple Tips to Start Building Your Brand Today
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Interview clients and post their stories on social media
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Answer common client questions as short-form content
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Study your competitors’ content, then create your own voice
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Be consistent, even when results are slow
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Focus on value and simplicity, not marketing jargon
Adam’s first client came on day 89. Most quit before that. Don’t be one of them.
Final Advice for Growing Agencies
Adam’s final advice is powerful:
“It’s always going to be hard. Make sure you know why you’re doing it.”
He warns against chasing revenue alone. He learned this the hard way during his first agency run. Now, he builds with clarity, purpose, and strategy.
Yes, the problems get bigger—but so do the rewards. Enjoy the journey. Build with intention. And remember, there’s no finish line—only progress.
Connect with Adam McChesney
Want to learn more from Adam?
Visit: AdamMcChesney.com
Join the free Facebook group: Builders of Authority
Follow him on social media: Adam McChesney
He’s sharing what works. He’s building in public. And most importantly—he’s helping others rise with him.
