There was a point when I realized something uncomfortable:
Most of my conversations weren’t helping me or my agency grow.
They were full of problem-solving, not vision.
Updates, not breakthroughs.
Busy talk, not progress talk.
And it hit me:
Your growth is limited by the quality of conversations you’re in.
You see, if you’re always talking about the same issues—clients, staffing, leads, operations…
You’ll keep circling the same level.
But when you start having conversations about scale, systems, leadership, and freedom…
Everything shifts.
You see, the moment your conversations change, your decisions as an agency owner change.
And when your decisions change, your results follow.
I’ve seen this happen not just in my agency, but also with every agency owner I’ve coached.
The ones who grow the fastest…
These agency owners aren’t necessarily smarter or more experienced.
Instead, they’re surrounded by people who talk differently.
Those who talk about strategy, not survival…
Impact, not just income…
And what’s next, not just what’s wrong.
Maybe you’re now thinking…
“Perhaps it’s time for me to upgrade the rooms I’m in and the conversations I’m having.”
If so, let me share what I do every quarter:
#1. Audit your circle.
Who do you talk to most often?
See if the conversations you have with them pull you forward or keep you stuck.
#2. Find your next room.
Look for spaces where the questions being asked are bigger than the answers you currently have.
That’s where growth happens.
#3. Bring better questions.
When you show up in those rooms, don’t just take it all in.
Contribute.
Ask things that open discussion and challenge assumptions.
Remember this:
Every level of growth as an agency owner comes with a new language.
If you’re still having the same conversations you were two years ago…
It’s no wonder your agency feels the same.
Change the conversations you’re part of and you’ll change the direction you’re headed.
Because sometimes, the biggest shift in your agency doesn’t start with a new strategy.
It starts with a better conversation.
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