Podcast: Embed
In a recent episode of the Seven Figure Agency Podcast, Josh Nelson interviewed webinar expert Joel Erway. They discussed AI’s future in copywriting and the evolving role of webinars. Known as “The Webinar Guy,” Joel helps agencies leverage webinars to scale their businesses effectively. Now, he’s revolutionizing ad and landing page creation through AI-powered automation.
Joel Erway’s Journey: From Engineering to Webinars
Joel’s journey into entrepreneurship is inspiring. Originally a mechanical engineer, he realized CAD design wasn’t fulfilling. Transitioning into sales, he discovered digital marketing. Joining Russell Brunson’s Inner Circle, he mastered webinars and launched The Webinar Agency in 2015. Over a decade, he has helped thousands of businesses with high-converting presentations.
Leveraging AI for Copywriting & Ad Creation
Joel’s latest venture, Inspired, simplifies ad and content creation. Here’s how it enhances efficiency:
- AI-Powered Swipe Files: Inspired lets users save and organize ads from Facebook, Instagram, YouTube, and LinkedIn.
- Instant Ad Cloning: One click rewrites ads and landing pages while maintaining proven frameworks.
- Streamlined Workflow: Agencies can generate multiple ad variations in seconds for faster A/B testing.
Rather than manually collecting swipe files, Inspired automates the process. It saves time and boosts ad performance significantly.
How AI is Changing Marketing Automation
AI tools like Inspired eliminate guesswork in content creation. Instead of manually tweaking copy, agencies can:
- Extract ad copy from competitors and transform it into a unique version.
- Generate landing page content that follows a proven structure.
- Speed up creative processes so non-copywriters can develop high-converting ads effortlessly.
For agencies, this means more efficient workflows, better results, and higher returns on investment.
Webinars: The Ultimate Lead Generation Strategy for Agencies
Joel shared webinar strategies that agencies can implement today. For agencies serving niches like plumbing, HVAC, or chiropractic, running webinars builds authority and generates leads.
Tips for High-Converting Webinars
- Introduce Offers Early: Mention your offer at the beginning and middle, not just the end.
- Leverage Thank You Pages: After registering, offer the next step—scheduling a call or making a deposit.
- Charge for Webinars: Paid events increase attendance rates and filter out non-serious participants.
- Use Case Studies Strategically: Spread client success stories throughout rather than clustering them at the end.
- Simplify Your Pitch: Avoid rigid scripts and focus on delivering value while naturally mentioning your offer.
Systematizing Success for Agency Growth
Joel’s top advice for agency owners? Systemize everything.
Agencies must niche down in their industry focus and service offerings. Creating repeatable client acquisition and delivery systems allows predictable growth.
Final Thoughts: AI & Webinars as Growth Levers for Agencies
AI and automation are revolutionizing digital marketing. Inspired’s AI-powered tool and webinar strategies maximize conversions. The key takeaway?
Agencies embracing AI and systemized acquisition will dominate the competition.
To streamline ad creation, visit GetInspired.app. To master webinars, follow Joel at JoelErway.com.
