When you launched your digital marketing agency, you probably did so with the goal of one day reaping the financial benefits. But as long as you stay glued to your agency’s systems and processes, you’ll never realize the financial freedom that comes with owning a profitable business.
With time, attention, and the help of an agency coach, you can learn how to scale your agency and take a step back from the day-to-day operations. At the Seven Figure Agency, we teach several key strategies to help agency owners boost team efficiency and enjoy more freedom from their companies.
Build a Competent Team
Your digital marketing agency isn’t a standalone entity; it consists of the hard work, talents, and efforts of all of your employees and team members. As such, team performance directly impacts your agency’s success and profitability.
Building an effective team is the first step in scaling your agency and gaining the freedom to step away from daily operations. Ideally, your team should be relatively self-managed — they should clearly understand their responsibilities and how those tasks play into your workflow, deliverables, and overall services. They should have the knowledge, initiative, and resources to keep your agency running when you step away.
These tips can help you build a competent, self-managed team:
- Create a robust hiring process that attracts the right talent to each position.
- Curate your training and onboarding process to set new hires up for success and ensure that they integrate well within your agency.
- Set up an accountability chart that clearly defines employee roles and responsibilities
Create Clear Systems and Procedures
Organization is key to creating an efficient team that doesn’t require your constant oversight and attention. Your digital marketing agency should follow clear, defined systems and procedures. Doing so promotes several benefits:
- Ensures that team members always know the steps in the process for all deliverables
- Guarantees consistency within your services
- Allows you to establish a clear timeline for services
- Helps employees predict how long certain tasks should take and maintain efficiency and productivity
Start by developing playbooks for routine tasks within your agency, such as onboarding new clients, creating PPC ads, or compiling data for client review. Then, implement a project management or workflow optimization system that can help you track the various stages of these tasks.
Maintain Strict Financial Controls
You can’t effectively scale a business that is consistently in the red. Before you’ll gain the freedom to step back from your agency’s day-to-day workflow, you’ll need to ensure that revenue, costs, and net profit remain steady.
Maintaining control of your finances involves organizing metrics like your weekly and monthly revenue, gross and net profits, and average revenue per client so that you can clearly understand trends within your agency’s performance and profitability. You also need to review metrics regularly so that you can quickly recognize deficits and areas for improvement.
Leverage an Effective Operating System
To boost team efficiency and scale your agency, you need systematic processes in place to keep your workflow in check and solve issues efficiently. Consider implementing an operating system that guides you through this process. At the Seven Figure Agency, we typically recommend the Entrepreneurial Operating System (EOS), but there are others you can consider as well.
The EOS model helps you organize six key components involved in running a healthy agency:
- Vision
- People
- Data
- Issues
- Process
- Traction
This model helps you set clear goals, recognize and solve problems before they turn into issues, and streamline your agency’s productivity.
You also need the right task automation and communication tools in place to keep your team organized and streamline rote processes. Consider what processes your team can simplify with the use of automated software. The more streamlined your workflow, the more freedom you will gain to take a step back.
Join the Seven Figure Agency
Running a successful digital marketing agency involves understanding and implementing a wide range of strategies for team collaboration, workflow optimization, and project management. Do you need help knowing where to even begin with scaling your agency? Allow the Seven Figure Agency to assist you.
We provide mentorship, resources, training, and support to help digital marketing agency owners achieve seven figures and beyond in annual revenue. Whether you need help upskilling in your digital marketing agency, need assistance managing performance metrics, or can’t pinpoint how to boost team efficiency, we have the solutions for you.
Schedule your free coaching session today to get started, then check out the Seven Figure Agency podcast for free resources.
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