As you think of ways to help your digital marketing agency stand out from the competition, key testimonials should be at the top of your radar.
These client testimonials provide specific, positive feedback about your marketing services. They are an excellent marketing tool that hinges on the power of reviews — after all, as many as 98% of consumers see reviews as a crucial part of their decision-making process.
So how do you gather key testimonials? And why are they so important to your client acquisition strategy?
Here’s what you need to know.
What Are Key Testimonials?
Key testimonials are client testimonials that not only express general satisfaction with your services, but also provide specific information about a client’s journey with your agency. These testimonials may detail the challenges a client was facing and how you helped them overcome that challenge. They specify real results and specific benefits, providing valuable information about your agency.
Key client testimonials go beyond a simple Google review. Gathering these testimonials often takes a proactive approach, but it can be well worth your time. Even showing just one key testimonial on your website could convince a potential client to give you a call.
Why Are Key Testimonials Important?
Any agency coach will tell you that key testimonials play a valuable role in your marketing efforts. Specific and effective testimonials pose several benefits for your client acquisition and client retention strategies. These success stories offer:
- Differentiation: Key testimonials set you apart from competitors. They help your agency stand out as effective and reliable, instilling trust in potential clients.
- Credibility: These descriptive testimonials act as social proof, showing potential clients that they can trust your agency to deliver on your promises.
- Client relationships: Aside from engaging potential clients, key testimonials can also help you build and strengthen relationships with existing clients. When you ask loyal customers to provide testimonials, you invite them to recognize the success they have achieved through your agency. You also ask them for a favor, creating a “Ben Franklin effect” where they automatically feel more loyal to you.
- A feedback loop: By requesting feedback from existing customers, you gain insight into how you can improve your services, creating an ongoing feedback loop that helps you enhance and optimize your offerings.
Strategies To Help You Leverage Key Testimonials
Collecting key client testimonials isn’t quite as easy as generating reviews on Google. Key testimonials are specific and detailed, making them more similar to case studies than reviews.
By being proactive about collecting key testimonials, you can build a backlog of reviews to sprinkle throughout your website and social media posts. Here are a few methods to streamline the process of collecting key reviews:
- Ask during Zoom meetings: Perhaps the simplest way to collect key testimonials is to ask your clients for them during regular Zoom meetings. When a client expresses satisfaction with your services, you can see this as a trigger point to ask for a testimonial. Simply ask if you can record their feedback.
- Work them into client interactions: Keeping key testimonials top of mind can help you naturally work them into routine client interactions. Casually asking for feedback can also help testimonials sound authentic and less scripted, increasing their value for your marketing strategy.
- Incentivize account managers: Encourage account managers to ask for key testimonials, too. Consider incentivizing their help with bonuses or other rewards.
- Simplify the process: Create a list of standard questions to ask clients during meetings or while recording testimonials. Being prepared can minimize the hassle of collecting testimonials and promote more consistent types of feedback.
- Reduce pressure on clients: Emphasize that providing a testimonial is completely optional for clients, and while you would appreciate it, you don’t expect them to give feedback if they would prefer not to. Additionally, if clients feel uncomfortable with you recording their testimonials, invite them to send an email with written feedback instead.
Join the Seven Figure Agency Today!
As a digital marketing agency owner, pleasing your clients is one of the best things you can do to ensure retention and loyalty. Gathering key client testimonials helps you understand the general opinion of your business and gain valuable marketing content to acquire new clients.
At the Seven Figure Agency, we help agency owners gain the tools, skills, and strategies to achieve seven figures in annual revenue and beyond. Schedule a free coaching session to learn more. Then, if you’re looking for podcasts for digital marketing agencies, check out the Seven Figure Agency podcast for free resources.
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