New clients are everywhere if you know where to look.
The challenge for digital marketing agency owners is identifying the right channels to leverage that result in successful client acquisition at scale with a profitable ROI.
Not sure which digital marketing channels are performing best right now?
We reveal the top 7 digital channels other Seven Figure Agency owners use to scale their business.
Top 7 Digital Marketing Channels to Scale your Agency
Looking to scale your agency the right way? These digital marketing channels will bring new leads and clients… fast.
Bonus: We also wrote a complete guide on how to scale your marketing agency, built from more than 11 years of experience.
1. Your Website
You probably already have a website, but not all websites are created equal. A well-optimized website is essential to showcase your talent, build credibility, and attract your dream clients.
At a minimum, your website should include:
- A mobile-friendly design
- A clear call to action above the fold
- Media mentions, testimonials, and other social proof elements
- Clear instructions to work with you
- A description of your services
- A form to collect email addresses and leads
2. Social Media
Though the specific social media platforms will change (remember Myspace and Vine?), the concept of social media marketing is here to stay.
Plus, with 4.48 billion users worldwide, there’s never been a more efficient and cost-effective way to reach your audience.
Instead of trying to be everywhere at once on social media, we recommend choosing the social media channels that most closely resonate with your audience and publish content that cultivates relationships there.
For example, if you know your ideal clients gravitate toward Instagram and LinkedIn, those are excellent places to start building a following. As you schedule content, prioritize consistency. You might not get results overnight, but being persistent and delivering consistent value will pay off.
Email is one of the most ROI-positive marketing channels available. Once you collect an email address, you can continue marketing to that subscriber, offering them your complete collection of products and services.
With email, you can also segment your list and use automation to tailor offers based on what each subscriber has expressed interest in. Plus, unlike advertising, you can continue to build relationships with subscribers over time, constantly delivering value.
4. Search Engine Optimization (SEO)
Given that 93% of people turn to an Internet search to find local products and services, it’s a no-brainer that appearing at the top of the search engines for your most relevant keywords should be a priority.
In addition to giving your business visibility, SEO also delivers results in the long term. Unlike advertising, which stops being valuable once you stop buying placements, a well-executed SEO strategy is the gift that keeps on giving.
5. Paid Social
As each social media channel has launched its own advertising platforms, getting organic exposure on places like Facebook, Instagram, Twitter, and even TikTok are becoming more challenging (if not impossible).
According to a 2021 Ignite Social Media study, only 2.2% of your Facebook followers will ever see your organic content. To ensure that your audience sees your best content, you’ll have to pay to play.
The good news is that with the right targeting and messaging, you can still acquire leads and generate sales at a significantly lower cost than traditional media channels.
6. Display Ads
As the saying goes, “a picture is worth a thousand words.” Display advertising leverages the power of images and videos to tell your brand’s story in short visual snippets. Like social media advertising, you have the ability to deploy advanced targeting strategies, including retargeting.
According to sales training experts, it now takes eight touchpoints to close a sale. By following your prospects around the Internet with display ads, you can warm up your audience and reduce the number of human-led touchpoints.
7. Influencer Marketing
Influencer marketing is no longer limited to detox tea and eyeshadow palettes. Influencers are prevalent in every niche, including the B2B agency space. Think of it like social proof – if you do a great job for one of your clients, that client can spread the word as an “influencer” and bring you an avalanche of new business.
Stay in the Digital Marketing Loop
Digital marketing is an ever-changing field with new channels, techniques, and strategies emerging every day. Check out this resource to learn about the latest trends in digital marketing and stay on top of what’s working now.
For up-to-the-minute updates and interviews with digital marketing strategy thought leaders, subscribe to the Seven Figure Agency podcast.