I’ll confess.

Every major breakthrough I’ve had in agency came after stepping into a new room.

Not a physical room necessarily…

But a room full of people who were already playing at a higher level.

See, your environment shapes your decisions, ambition, and even speed as an agency owner.

You can read all the books, watch all the trainings, and still stay stuck…

Simply because you’re surrounded by people who normalize where you are instead of where you want to go.

Being in the right room changes that.

When you’re around those who are scaling faster, thinking bigger, and executing better…

Something shifts.

You raise your standards and start seeing what’s actually possible.

And suddenly, what used to feel ambitious starts feeling average.

That’s the power of proximity.

While the wrong room validates your limits, the right room stretches them.

But here’s the tricky part:

Finding the right room is more about alignment than chasing status or success.

You want to be around people who want the same kind of growth you do…

Not just financially but personally and professionally.

As for me, here’s how I find my next room whenever I feel like I’ve hit a ceiling:

#1. Identify the gap.

What’s the next level you’re trying to reach in your agency? 

More freedom? 

Higher profit? 

Better leadership? 

Clarity helps you find people who’ve already solved that specific problem.

#2. Seek environments of accountability, not comfort.

The right group doesn’t just motivate you but also challenges you. 

They make you confront your blind spots.

#3. Contribute as much as you consume.

You don’t level up by being a spectator. 

The fastest growth happens when you share your lessons and learn from others doing the same.

Every time I’ve found the right room, I’ve walked away with more than tactics.

I also walked away with perspective.

Because the truth is, strategy will only take you so far.

But the people you surround yourself with determine how far that strategy can go.

So, if you’re feeling stuck…

Maybe you’ve just outgrown your room.

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