The digital marketing landscape is changing. Is your agency changing with it?
No matter whether your agency is generating $10,000 per month or has already reached seven figures, you have the opportunity to leverage this shift to your fullest advantage. The new era of digital marketing creates a level playing field where small agencies can scale quickly and large agencies can go under if they don’t adapt.
With the following strategies from Seven Figure Agency, you can prepare your business for the future of digital marketing.
Leverage AI or Fall Behind Competitors
Artificial intelligence has taken the marketing world by storm. No matter what your opinions are about using AI for service delivery, the reality is that agencies that have not adopted this technology are falling behind.
Just two years ago, agencies were writing all their own content, managing campaigns by hand, and spending hours creating reports. Today, those same agencies use AI to complete these tasks for them, often producing better results in a fraction of the time.
Future-proofing your marketing agency means staying open to using new AI technology as it evolves. Today’s smartest agencies are using AI for:
-
Content creation and ideation
-
Video scripting and generation
-
SEO strategy
-
Ad creative generation
-
Automated client reporting
AI is no longer optional for marketing agencies that want to stay competitive.
Lock Down Your Niche and Position Your Agency as the Expert
Modern clients are no longer satisfied with generalist marketing agencies. Instead, they want to partner with experts in their industries. Every single Seven Figure Agency member who has reached seven figures has chosen a specific vertical, and this strategy is even more important for keeping up with the future of digital marketing.
Some believe that AI makes it possible to serve multiple industries without adding more time or team members. But you simply cannot position yourself as the expert across 10 industries simultaneously.
Instead, you can use AI to perform better within your niche. In turn, you can begin charging more for your services and become the go-to expert in that niche.
Offer a Full-Service Growth System Instead of Just Services
Preparing your marketing agency for the future might also mean expanding your service offerings. AI has made it easier for marketing agencies to begin offering full-service growth systems rather than individual services. Today’s clients don’t want to juggle multiple vendors, and AI can help you create a comprehensive program for your specific niche.
Instead of emphasizing that you provide SEO or PPC ads, for example, you might advertise strategies like lead generation, conversion optimization, or lead nurturing. Clients are looking for a simpler and more effective system that they can translate into real results.
Build a Real Brand and Instill Trust
Unfortunately, the future of digital marketing also points to client acquisition becoming more and more challenging. The digital marketing industry is getting crowded, and the cold outbound campaigns and Facebook ads that once worked for your agency may no longer prove as effective. Clients have also been burned by too many agencies that have promised unrealistic results and failed to deliver.
Today’s prospects want to see proof that your agency is legitimate before they even book a call. You need to prioritize building your brand by creating high-quality content that instills trust, showcases real results, and demonstrates your expertise. The best platforms for agency growth today are:
-
Facebook
-
Instagram
-
TikTok
-
YouTube
Aside from creating written content, hosting monthly webinars or creating podcast episodes can be a powerful way to stay competitive and become the go-to person in the changing agency space.
Start Leaning on Referral Partnerships
Seeking referral partnerships isn’t a new strategy, but it is one that will prove even more important in the future of digital marketing. As client acquisition becomes more complicated, referral partnerships are a lifeline for your agency, potentially replacing your entire marketing budget.
Referred clients convert faster and arrive at your agency pre-sold. You can look for referral partnerships through industry associations, training programs, coaches and consultants in your niche, CRM companies, and service providers in your industry.
Future-Proof Your Business With Seven Figure Agency
The future of marketing agencies relies on AI for automation, approaches client acquisition in a new way, and underscores the importance of building a trustworthy brand. If you feel overwhelmed trying to keep up with evolving strategies in digital marketing, you aren’t alone. Let Seven Figure Agency be your guide through weekly training sessions, quarterly events, and a community of expert agency owners ready to mentor you.
Schedule a free coaching session today to learn how we can help you prepare for the future of digital marketing.
Join Our Digital Marketing Agency Success Group on Facebook
Connect with 15,000+ other digital marketing agency owners. Share tips, ideas, and strategies for growing and scaling your Digital Marketing Agency. Click Here To Join The Facebook Group.
