If you feel stuck trying to meet your marketing agency’s revenue goals, it may be time to rethink your service program. The way you structure your services is more important than virtually any other tactic in your agency, including your sales process, your marketing strategies, and even your digital marketing service delivery.
At Seven Figure Agency, we have helped hundreds of agency owners scale their businesses, and we know what strategies work. Here’s how to get more clients for your digital marketing agency with a killer offer and service package.
For more personalized guidance, work with our digital marketing mentors at Seven Figure Agency.
The Rule of Ones
The most successful offer centers around the rule of ones, an approach that helps agencies grow as fast as possible while still being able to deliver exceptional results. It focuses on refining your agency’s offerings to appeal to your ideal client and streamline your processes.
One Niche
If you’re still trying to capture every type of business client, you’re likely wasting time and missing out on a valuable opportunity. Generalist agency owners tend to struggle to attract clients because today’s business owners want to work with experts.
Focusing your digital marketing offerings on a single niche and becoming a master of that niche can save you time, as you won’t need to reinvent your strategy for each industry. You can develop proven case studies as social proof and start attracting more clients who are already positioned to trust your agency.
One Program
If you want to get more clients for your digital marketing agency, focusing on one pre-engineered program is another important step. Avoid piecing together services based on what each client wants. Instead, create a comprehensive program before you ever meet with a prospect, and present it to them as the step-by-step solution they need to grow their business.
A pre-engineered program allows you to deliver consistent, predictable results to every client and saves you a significant amount of time in service delivery. You won’t have to reinvent the wheel for each client, and your team can learn exactly how to deliver and execute services without your involvement.
Monthly Recurring Revenue Only
Your offer should also focus on landing ongoing clients that produce monthly recurring revenue. Instead of offering clients one-time projects, you’re selling them into a monthly retainer-based service that is at least $1,000 per month. Taking all other options off the table allows you to attract clients who are already prepared to work with you long-term.
How To Build the Perfect Marketing Offer
If you want to know how to get more clients for your digital marketing agency, creating the perfect marketing agency offer and service program is an essential step.
- Sell the hole, not the drill: Focus on the results your clients actually care about, like sales and business growth, rather than the more technical results like click-through rates and ranking reports. Your clients don’t care about these metrics; they just want more customers.
- Develop a comprehensive program: Single services are easy for clients to cancel at the end of the month, but comprehensive programs offer more value. Packaging services that would normally require multiple providers can make your agency more attractive to potential clients, elevating your offer.
- Focus on the ROI you drive, not just the work: Instead of throwing an assortment of services into your program just to check a box, be strategic about the services you’re offering. Focus on the specific outcomes clients can expect from each service: to get more appointments booked, to generate more phone calls, to increase revenue, etc. Create a strategy that generates tangible, measurable results for clients, and continually prune the services that aren’t producing your intended results.
- Build for replication and scale: Your offer and program should work just as well for 100 clients as they do for one. Creating a program that can be systemized allows you to step away from service delivery and trust your team to consistently execute effective strategies.
Join Seven Figure Agency for More Expert Growth Strategies
Knowing how to get more clients for your digital marketing agency starts with having a killer offer and service program, but it also involves a range of other tactics. At Seven Figure Agency, we help agency owners just like you scale to seven figures and beyond by attracting and retaining more long-term clients, delivering world-class results, and scaling.
Schedule a free agency acceleration session today to learn more.
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