Getting Short Videos Right

People want more short-form videos. More importantly, people want content on the go.

They still want their questions answered…

They want to discover solutions…

But they also want everything presented in a more condensed way!

So, how do you bring it all together on your agency’s video content?

I’ll tell you a couple of things you have to do to get it right.

Positioning

You want your audience to clearly identify you as the expert. To establish your agency’s position, offer enough information, and a solution.

Because if people tune in and can’t get a sense of who you are and why you’re talking…

Guess what?

They’ll tune out!

Natural Flow

Following a script will make your video seem less authentic. It can also prevent you from simply pulling up your phone and shooting something on the spot without preparation.

You’ll want to sound natural, conversational, and approachable.

Even when you don’t have professional equipment to produce your video, you can still sound professional, clear, and genuine. So, don’t complicate yourself.

Avoid Sales Pitches

Many people confuse the idea of sounding like an expert with making a sales pitch.

Keep in mind that you don’t have to sell a solution or a product to be the expert. You can establish that position by offering the right information.

Headlines and Subtitles

Sometimes, people can’t listen to a video. Maybe they’ll queue it up for later or maybe they won’t. But if you give them an alternative, you’re going to earn more views.

So, add headlines and subtitles for those who can’t listen to you. People will still watch if they follow you regularly or if you offer valuable insight.

Practice makes perfect when it comes to short-form video content. The more you do that, the better and more comfortable you’ll become. 

You’ll get to a point where you can easily shoot something interesting that’s going to engage your agency’s target audience.