One of the biggest challenges a digital marketing agency faces isn’t landing clients—it’s retaining them. Clients churn. They stick around for a couple of months and then they move on. Are you struggling with this? How can you improve your retention?
Here are three tips to maximize client retention:
Maximize your onboarding experience. Once a client signs on, they’re excited. You’re bringing them a transformation they’ve been looking for. What happens in the first 24 hours and week sets the pace for the relationship. What will you send them? How will you communicate? If you dial that experience in, you create the expectation for a great business relationship.
Engineer quick wins for your clients. Whether it’s SEO, PPC, social media, ads, etc. you can’t just disappear and work behind the scenes. It feels like radio silence for the clients. Engineer the process so that you’re getting them results within the first 30–60 days—and they know about it.
Set a monthly communication rhythm. The #1 reason a client leaves is because they feel perceived indifference. They feel like they’re a number on a spreadsheet. But if you’re pursuing them and communicating with them, it changes the game. We’ve found that monthly reviews about results are key to longevity. You have to show them what you did, the results you got, and what you’re working on next. You have to show them that you’re sharing in their vision.
What can you work on to improve your client retention? If you’re ready to go deep into this topic, consider joining us on March 18 & 19 for the Seven Figure Agency Roadmap LIVE Virtual Event, where you’ll learn the EXACT steps to take to grow a million-dollar agency.
Let’s discuss how we can help your agency grow to seven figures. We explore what you’re doing now, and what it takes to move your digital marketing agency from 6 to 7 figures. Click the big red button above to schedule your complimentary session.
I started my local internet marketing agency in 2011. We started with ZERO clients and ZERO revenue. Now, we bill $375,000 per month ($4.5 Million per year), and grow every month. There are three keys to that kind of digital agency growth: ► Choose a niche and focus intensely on serving it. ► Position yourself as THE expert in that niche. ► Serve your niche clients better than any competitor can. In fact, our business is growing so consistently that we have awards to prove it. We have made the Inc. 5000 list of fastest-growing US companies four years in a row—2016, 2017, 2018, 2019. You can watch a video where I explain how we grew our agency to the Inc. 5000 list by clicking here.