How John Henao Scaled His Digital Marketing Agency to Seven Figures

In the ever-competitive world of digital marketing, achieving seven figures is a milestone that many aspire to but few attain. Today, we’re diving deep into the success story of John Henao, a member of the Seven Figure Agency community who has not only reached but surpassed this milestone. With a focus on the legal niche, John’s agency pulls in an impressive $87k per month in recurring revenue. So, how did he do it? Let’s find out.

The Journey Begins: Finding the “Why”

John’s agency currently boasts 60-65 clients, with a strong focus on the legal sector. But what really drives John and his agency forward is a clear understanding of their “why.” For John, it’s not just about the numbers; it’s about fulfilling a vision that extends beyond the balance sheet. This vision serves as the bedrock upon which all other strategies are built.

Zeroing in on a Niche: The Legal Sector

One of the first steps John took in his journey to seven figures was identifying a specific niche to target—legal services. This focus allowed him to offer specialized, high-value services that his clients couldn’t find elsewhere. The takeaway? Don’t be a jack-of-all-trades; specialize and become the go-to expert in your chosen field.

Remote Team Management: Bridging the Gap

While John operates out of Miami, his team is based in Colombia. Managing a remote team comes with its own set of challenges, from maintaining company culture to ensuring productivity. John tackled these challenges head-on by implementing robust project management tools like Time Doctor and Click-Up and establishing a strong culture of accountability.

Client Acquisition: Mastering LinkedIn

When it comes to pulling in new clients, John has a secret weapon—LinkedIn. By pinpointing the pain points of potential clients in his initial conversations, he can offer immediate value. This direct approach not only initiates meaningful conversations but also sets the stage for long-term relationships.

The Power of Content: Video Marketing

In the digital age, content is king, and John knows it. He has effectively leveraged both long-form and short-form video content to position his agency as an industry leader. Particularly, he emphasized the growing importance of vertical videos, which are more engaging for users scrolling through their mobile devices.

Building a Dream Team: Hiring and Culture

John’s hiring process is as meticulous as it is effective. He uses a range of techniques, from targeted interview questions to DISC assessments, to ensure that new hires are not only skilled but also a cultural fit. This attention to detail has led to a cohesive and committed team, some of whom have been with the agency for over four years.

Accountability and Self-Development: The Weekly Rhythms

Accountability is woven into the fabric of John’s agency. Regular meetings ensure that everyone is on the same page and working toward common objectives. Additionally, John places a strong emphasis on self-development, conducting weekly learning meetings where team members go through an audiobook focused on personal growth.

Conclusion: The Road to Seven Figures

John Henao’s journey to scaling his digital marketing agency to seven figures is a masterclass in focused strategy, effective client acquisition, and team management. His story serves as an inspiring example for any digital marketing agency looking to scale their operations and achieve similar success.

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