Scale Your Agency with an Effective Organizational Chart

We’re diving deep into a game-changer: mapping your agency’s organizational chart to scale up and create more freedom in your future. If this is on your radar, you definitely need to catch this video.

Now, let’s talk growth and the blueprint of your agency’s structure. I’ve got a few must-read books that are absolute gold. Firstly, start with “Scaling Up” by Vern Harnish. Then, move on to “Traction” by Gino Wickman, and don’t miss “The E-Myth Revisited” by Michael E. Gerber. Moreover, we run our operations on the EOS from “Traction,” but all these books are crucial for your scaling journey.

Here’s how you can get started:

1. Clarify Your Team’s Structure: Firstly, dive into these books for guidance on creating org charts—or accountability charts in EOS lingo. Additionally, understand the current and future roles within your business. Whether it’s just you and a couple of teammates or a larger organization, gaining clarity on roles and accountability is crucial.
2. Step Back from Operations and Delivery: Secondly, although you’re great at SEO, pay-per-click, content creation, etc., to truly scale, you can’t be the one doing all this work. Thus, consider hiring a dedicated delivery person or operations manager to take over these tasks.
3. Delegate Account Management: Subsequently, once you start hitting around 17 clients, it’s time to think about handing off account management. Furthermore, you need someone else to handle client retention and regular interactions if you want to expand.
4. Enhance Administrative Efficiency: Additionally, bring on a personal assistant and a marketing support staff to manage the day-to-day administrative and marketing tasks. This move frees you up to focus on higher-value activities and strategic planning.
5. Build a Dedicated Sales and Marketing Team: Finally, once operations are stable, having a team focused on client onboarding and ongoing account management will elevate your agency’s performance, allowing you to step into a more strategic role, possibly as CEO.

Are you ready to see your business soar with a well-structured organizational chart? Check out our video, and don’t forget to smash that like button and subscribe. Drop your questions in the comments, and let’s keep this conversation going. Catch you in the next video, where we’ll continue transforming your digital marketing agency into a powerhouse!

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