Artificial intelligence (AI) has been on every agency owner’s radar for the past few years. But have you actually started leveraging artificial intelligence to the fullest in your agency?
A few AI tools and strategies could be saving you 40+ hours a week, giving you back time that you can spend on higher-level tasks. Our digital marketing coaches regularly help agency owners make the most of AI and other advanced tools. Here’s what we recommend for digital marketing agency owners.
Why AI Matters for Marketing Agencies
AI certainly isn’t going anywhere. It will only become more prevalent in the marketing space as time goes on.
Agencies that learn to adopt and integrate AI tools into their systems now set themselves up for long-term success. There’s no reason to wait; the tools are available now that can let you automate tasks, optimize workflow, and enhance deliverables at the touch of a button.
Using AI To Streamline Agency Tasks
One of the biggest benefits of leveraging artificial intelligence in your agency is being able to streamline your workflow and automate internal tasks. With these benefits, you can dedicate more time to client-facing projects and less to rote, administrative burdens.
These are a few of the intelligent automation technologies agencies are using for internal support:
- Sales insights agents: Use predictive analytics to analyze sales reports and highlight potential issues or trends
- Customer intelligence agents: Interpret customer data and create tailored reports, emails, and strategies
- SOP agents: Replace your SOP documents with a conversational assistant that provides specific answers to team questions
- Financial analytics agents: Review profit/loss data to highlight high-value clients and find performance trends
- Monthly reporting assistants: Turn spreadsheets and logs into easy-to-digest reports with graphs and commentary
With these tools, you can glean valuable insights about your performance and profitability without needing to spend dozens of hours on manual data analysis.
Leveraging AI for Client Deliverables
Marketing agencies are also leveraging artificial intelligence to provide customer support and improve deliverables for clients. These are a few of the agents you can use to improve the customer experience.
- Lead generation agents: You can install these agents on a client’s website or landing page to greet visitors, collect contact information, ask qualifying questions, and automatically push data to your CRM.
- Client support bots: Agencies are also using AI to assist the client onboarding process and reduce back-and-forth communication about how clients can get started after a sales call.
A few specific tools agencies are leveraging include:
- ChatGPT custom GPTs, which you can use to build no-code AI agents trained on your specific instructions and documents with generative AI.
- Make.com and Zapier, which integrate your AI agents with Google Sheets, Slack, and your CRMs for even more powerful task automations
- Langflow, which is a drag-and-drop visual tool that simplifies building advanced AI agents customized to your agency
Tips for Getting Started
So, you understand that leveraging artificial intelligence is important for your agency. But these technologies may seem entirely unfamiliar, and you’re unsure how to start using AI to save time.
We recommend first asking these questions:
- What tasks in your agency are repetitive but systematized? These are the types of tasks that are ideal for automation and workflow optimization.
- What tasks could increase revenue if done faster or more often? These tasks will benefit the most from AI-driven optimization.
Once you’ve chosen a task or project to focus on, start small. You aren’t going to replace all of your systems in one day, or even in one month. Begin by building one internal agent, such as an onboarding assistant, and one client-facing agent, such as a lead gen chatbot.
After implementing these first technologies, you can monitor their performance and ask for team feedback to shape your future efforts. It may also help to consult an agency mentor or coach who has experience with leveraging artificial intelligence. This is where Seven Figure Agency comes in.
Join Seven Figure Agency Today
Staying up to date with the latest tools and technologies shaping the digital marketing agency is no small feat. At Seven Figure Agency, we help agency owners like you stay on top of trends, continually improve their strategies, and optimize their workflows.
Our goal is to help 500 agency owners achieve seven figures in annual revenue over the next five years. If you’re ready to get serious about leveraging artificial intelligence in your agency and improving operations, reach out today to schedule a free coaching session. We’ll discuss how we can promote agency growth and success through our proven agency program.
Join Our Digital Marketing Agency Success Group on Facebook
Connect with 15,000+ other digital marketing agency owners. Share tips, ideas, and strategies for growing and scaling your Digital Marketing Agency. Click Here To Join The Facebook Group.
