Does this sound like you? Your digital marketing agency knows its stuff, but you’re just not pulling in clients, and your revenue is stagnating. Your goal of becoming a seven-figure agency seems like an impossible dream.
If you’re having trouble scaling your agency, don’t lose hope yet. In this guide, you’ll discover a time-tested marketing agency growth strategy that’ll transform your little fish of an agency into an ocean-ruling shark.
Stop Targeting Every Industry Under the Sun
If someone were to ask you, “What’s your niche?” what would you tell them? Maybe you’d say, “Oh, I do a little bit of everything.”
That’s where you’re going wrong! Generalist agencies rarely perform as well as those that specialize. If you’re having trouble growing your agency, you have to choose a niche. The plumbing, HVAC, and legal industries are excellent niches for digital marketing agencies to focus on.
Why is drilling down and choosing a specific niche such a big deal? Picking a niche:
- Makes it easier for you to convince clients that you know your stuff. Suppose you’re a generalist who takes jobs from dozens of industries. Clients don’t want to work with a generalist; they want an agency that has expertise in their industry. By specializing, you can point to results you’ve achieved for similar clients and say, “I can do the same thing for your business.”
- Allows your agency to scale bigger and faster. That’s because by picking a niche, you’ll develop a rock-solid strategy for serving that niche and fixing its problems. You won’t have to waste time coming up with a different strategy every time you work with a client. Instead, your agency hits the ground running.
- Spares your agency from wasting time on the wrong clients. How many times have you met with a client only for you to realize they were a bad fit? That’s time you could have spent growing your agency. When you know exactly who you serve and who you don’t, you won’t have to waste time wondering whether a client is a match.
Specializing in a Niche Sounds Great, But How Do You Pull It Off?
Making the jump from a generalist agency to a specialist can be scary. What niche should you pick? Why should that industry trust you?
These are tough questions to answer, but once you’ve figured out your marketing agency growth strategy, you’ll have turned your agency into a money-printing machine that attracts clients like a magnet. Ready to build a $1,000,000+ agency? Check out these proven agency marketing tactics.
Choose a Niche That Resonates With Your Agency
When you decide to specialize, picking a niche is the biggest hurdle you’ll face. Don’t base this solely on projected profitability — all niches, even small ones, can be profitable.
Instead, think about what industries your agency has the most experience with. For instance, maybe you’ve had a few successes in the plumbing industry. That would be a good niche to choose because you could draw on your past experiences with clients.
You might also select a niche that you personally have some experience with. For example, maybe you worked at a law firm in a former life, or your family ran an auto repair shop. This is an appealing unique selling proposition (USP) that’ll attract clients easily.
Discover the Niche’s “Big Problem”
Once you’ve picked a niche, it’s time to identify its main pain point. Maybe businesses in that niche have trouble finding leads or struggle to rank their websites well in the search results.
Whatever that problem is, that’s what you need to focus on. Don’t be the agency that does “a little bit of everything,” such as SEO, lead generation, paid ads, etc. The goal is to pick one specific pain point and come up with a strategy to solve that problem.
Once you’ve nailed down your niche and problem-solving system, you’re ready to start agency client acquisition. This is the most exciting part because, if you do everything right, it’s where you’ll really start to see your agency grow. You’ll build a reputation for your expertise and start scoring more referrals, putting you solidly on the path to becoming a seven-figure agency.
Discover More Winning Digital Marketing Agency Revenue Strategies
Looking for a marketing agency growth strategy that works when it comes to boosting client retention? It’s simple: Specialize! By specializing, you can turn a single long-term agency client into a roster of clients just begging for the chance to work with you.
Check out the Seven Figure Agency podcast or call (866) 628-8122 to learn more about agency service expansion.
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