Joining a marketing mentorship program can help you acquire the skills and insights necessary to grow your digital marketing agency and achieve your goals. However, when it comes to choosing the right program, you have many options. Your first decision is whether you want a virtual or an in-person marketing mentorship program.
Both programs have their benefits, which is why choosing one that combines online and in-person programming may be your best option. Explore the benefits of virtual and in-person digital agency mentor programs below.
Benefits of a Virtual Mentorship Program
As a digital marketing agency owner, you realize the benefits of digital communication for businesses. Joining a marketing mentorship program that meets virtually offers the following advantages over an in-person program:
Convenience
With an online mentorship program, you gain a wealth of insights and knowledge from marketing experts with many years of experience without needing to step outside your business. You can hop on sessions whenever you have a break in your schedule and never need to worry about commute times to get to your training sessions or mentorship meetings.
For busy agency owners, the convenience of a digital mentorship program is hard to beat.
No Location Barriers
Joining a virtual program also means you don’t need to be limited to the marketing mentorship programs in your geographical area. Instead, you can search for the best of the best programs in the country and benefit from results-driven leadership and expertise.
Broader Access to Mentors and Mentees
Because virtual mentorship programs don’t have location barriers, you gain access to diverse perspectives from a wide range of mentors and mentees. Digital programs also tend to have more members than in-person ones, as agency owners from any city can join them. As a result, you’ll have a chance to network with more people and gain insight from multiple marketing experts instead of just one.
Benefits of an In-Person Mentorship Program
Marketing mentorship programs that meet in person also provide several unique benefits that you can’t gain through a strictly virtual program, including the following:
Better Focus
Virtual mentorship sessions are very convenient, but that convenience can be a double-edged sword. You simply won’t be able to focus as well on a Zoom session that you squeeze in between clients as you could at an in-person conference or a one-on-one session with your mentor.
When meeting in person, you leave your business’s distractions behind and focus on gaining the tools and strategies you need to grow your agency. This focus translates into faster results.
Stronger Connections
Meeting your mentors and fellow mentees in person allows you to form stronger connections with them than you could through a virtual discussion. You can shake hands with your fellow members and have casual conversations that impersonal Zoom calls don’t allow for.
As an agency owner, you know that connections and networking are key to growing a successful business. An in-person mentorship program can help you form these connections more deeply than you can online.
Better Insight Into Your Local Market
Meeting with a marketing mentor in your area lets you gain insights into the local market. You can learn which strategies are working for other agency owners in your area and delve into the unique challenges businesses in your city face.
Meanwhile, there’s no guarantee that the mentors or mentees in a virtual program will be from your city or even the same state. You’ll gain a broader understanding of the digital marketing industry that doesn’t touch on the specifics of your local market.
Seven Figure Agency: The Best of Both Worlds
Virtual and in-person marketing mentorship programs offer advantages, so why sacrifice one for the other? At the Seven Figure Agency, we offer digital and in-person mentorship sessions to help you reap the most benefits from our program.
Our program consists of:
- Three repeating weekly virtual sessions that you can join at your convenience to ask questions and solve specific challenges in your agency
- Several virtual deep-dive sessions each month, hosted by esteemed leaders in the digital marketing space
- Three in-person Members Intensives each year where you can connect with fellow members and focus your attention on building your agency
Are you ready to see for yourself how our marketing mentorship program can foster effective agency development? Schedule your free coaching session today to learn whether the Seven Figure Agency is a good fit for you. Then, check out the Seven Figure Agency podcast for free resources for agency owners.
Join Our Digital Marketing Agency Success Group on Facebook
Connect with 15,000+ other digital marketing agency owners. Share tips, ideas, and strategies for growing and scaling your Digital Marketing Agency. Click Here To Join The Facebook Group.
