If you’ve been reading my last few emails…
You know we’ve covered a lot of digital strategies to help position you as the expert.
THE ultimate digital marketing expert in your niche, in fact.
But today, let me share with you a different tactic.
It’s a tangible gem that can make a huge impact on your credibility.
And it’s none other than releasing a printed newsletter.
This might very well be the missing piece that can significantly enhance your authority.
Why am I recommending it?
Well, here’s the thing:
Digital strategies have become essential, right?
So, having a physical, magazine-style newsletter will set your agency apart.
Plus, when you drop a physical newsletter into the mail…
It instantly boosts your authority.
It’s a tangible reminder of your expertise that your audience can touch and feel.
Now, doing just one newsletter won’t cut it!
Just like any of the digital strategies…
You need to be consistent about it so that it can have a lasting impact.
Consider sending one out quarterly, and watch your authority soar.
Now, the good news is that creating a consistent yet high-quality newsletter doesn’t have to be challenging
There are plenty of easy ways to produce a newsletter that impresses and informs your audience.
You can:
- Hire a writer or writing team that can stay on top of the latest trends in your niche
- Utilize software that will keep you updated with every important thing about your industry that you can use in your newsletter
- Feature success stories that will help you and your agency shine
Now, if you need help on getting started with publishing printed newsletters…
Just reply to this blog and I’ll be more than willing to help you out.
