The Account Managers Your Agency Needs

Managing client relationships.

Many agency owners say this is one area that takes up too much of their time.

If you feel the same way, here’s the one thing that can make a significant difference:

Building a team of high-performance account managers.

In any business, the right people can enhance client satisfaction and retention, right?

But for agencies, in particular…

Effective client management hinges on hiring the right account managers.

That said, here’s how you can find and develop the best ones for your agency:

#1. Identify the Right Traits

Account managers should have excellent communication skills and a high follow-through trait.

This is because they need to manage client expectations…

Follow up on tasks…

And ensure everything runs smoothly.

To identify candidates with these qualities, you can use the Kolbe Assessment.

#2. Structured Onboarding

A well-structured onboarding process is crucial.

It sets the tone for how well your new account managers will perform in your agency.

So, if you want them to do well…

Provide them with all the necessary tools and resources from the start…

And make sure they understand your agency’s processes and expectations.

#3. Regular Training and Development

Invest in continuous training for your account managers.

Regularly update them on new tools, techniques, and industry trends.

This will keep them sharp and ensure they can provide the best service to your agency’s clients.

#4. Effective Communication Tools

Whether it’s CRM software, project management tools, or simple email templates…

Equipping your account managers with the right communication tools can streamline their workflow…

And allow them to improve client communication.

#5. Performance Monitoring

Set clear KPIs and review your account managers’ progress.

And make sure to provide feedback and support to help them improve continuously.

Doing so will not only help in maintaining high standards in your agency…

But it’ll also motivate your entire team to perform better.

#6. Client Feedback

When you regularly gather feedback from your clients…

You’ll get valuable insights into how well your account managers are performing.

You can then make the necessary adjustments to help them improve their performance.

So, if you want to improve your agency’s client management…

Remember that the key lies in your account managers.