Want To Boost Your Agency’s Client Retention?

Client churn getting you down?

Then let’s talk about a quick solution:

Effective communication.

Nope, I’m not kidding.

How you communicate can make or break your client relationships.

Now, the question is…

What should you do to improve client relationships and reduce (or eliminate) churn?

There are three things you can do:

Start with monthly meetings. 

Regular check-ins are crucial. 

Aim to meet with at least 65% of your clients each month. 

These meetings are your chance to discuss progress…

Address concerns…

And show clients you’re on top of things. 

Consistent, proactive communication reassures clients that you’re dedicated to their success.

But don’t stop there. 

Personal touchpoints are a must. 

I mentioned previously to make sure you touch base with each client at least twice a month. 

This could be a quick email, a text, or a phone call. 

The key is to make it personal and show you care. 

Clients who feel valued and heard are much more likely to stick around. 

It’s these small, consistent touches that build trust and foster a strong relationship.

And if your client is too busy for a meeting? 

Send a video recap. 

These are lifesavers. 

In your video recap, you want to highlight their results…

Discuss upcoming plans…

And, more importantly, make it clear you’re always working on their behalf. 

Even if they can’t meet with you, they’ll appreciate the effort and stay engaged.

A personalized video message can convey much more than a standard email…

And adds a human touch to your communication.

Now, here’s a bonus tip: 

Effective communication doesn’t just stop at regular touchpoints. 

Make sure you’re responsive to client inquiries…

And proactive in addressing potential issues.

If a client reaches out with a concern, address it promptly. 

This demonstrates that you value their business and are committed to their success.

By focusing on these communication strategies…

You’ll find your retention rates improving.

So, take a hard look at your agency’s current communication process.

Are you doing enough? 

Keep the lines open and make retention your strong suit!