As the owner of a digital marketing agency, you probably know how lucrative digital marketing is in this digital-facing world. Numerous agencies have achieved seven figures in annual revenue. But knowing how to get from point A to point Z can be challenging — especially when every marketing expert has their favorite strategies and books on digital marketing they swear by.
At Seven Figure Agency, we’ve helped countless marketers meet their revenue goals through the proven, actionable Accelerated Growth Model. Learn how this strategy can take your agency from startup to seven figures and beyond.
What Is the Accelerated Growth Model?
The Accelerated Growth Model is our proven growth strategy that can propel your agency to seven figures within 12 to 24 months. Our founder, Josh Nelson, streamlined the growth of his digital marketing agency by implementing these exact strategies.
Along with bringing more revenue to your business, the Accelerated Growth Model sets your agency up for sustainable success. By following these steps, you can facilitate the processes necessary to gain more freedom and flexibility, allowing you to spend more time with family or on personal interests rather than devoting all of it to your business.
The Accelerated Growth Model also prepares your business to have a more positive and valuable impact on clients, employees, and the local community.
The 5 Proven Steps To Grow Your Agency
Below are the Accelerated Growth Model stages that can skyrocket your business’s success.
Startup Phase
During your agency’s first few months of activity, your main goal should be to achieve an initial monthly revenue milestone of $10,000. To do so, you’ll need to:
- Acquire your first set of clients
- Establish effective services
- Set up solid operational processes
- Establish a viable business model
It’s important to move through the startup phase as quickly as possible. Getting stuck here could limit your agency’s long-term growth.
Stability Phase
The stability phase begins when your agency achieves $10,000 in monthly recurring revenue (MRR) and ends when you reach $30,000. During this secondary stage, you have enough income to cover basic expenses and pay yourself, but you may struggle to overcome operational challenges or scale your services.
Your primary goal in the stability stage is to find a strong “why” for your agency. Why do clients need your services? Why are you the best choice? What is your value differentiation?
You must also build a solid team at this stage so that you can devote more time to growth marketing rather than day-to-day operations.
Scale Phase
Once your agency has reached over $30,000 in MRR, you will enter the scale phase, where you realize you cannot manage everything independently and need to start fleshing out your team. Scaling your agency may involve hiring new talent, refining your sales enablement, and implementing tools to enhance efficiency and productivity.
During this stage, your main challenge will be maintaining your service quality and devoting enough time to customer engagement while finding and training new team members.
Significance Phase
Achieving significance means your agency has reached $83,000 a month in recurring revenue — equaling seven figures a year. At this stage, your agency should have a client-centric approach to retention and acquisition, in-depth analytics and reporting, effective service delivery, and a committed, talented team.
Reaching significance isn’t just about achieving a revenue milestone; it’s also about your agency’s impact on its clients and the industry as a whole.
Titan Status
The significance phase shouldn’t be your agency’s end goal. Ideally, you will continue growing and scaling your business over time with the mindset of always moving forward.
Eventually, you may reach the final stage in the Accelerated Growth Model: Titan Status, which is multiple seven figures and beyond. Achieving this status means you have created a dominant market presence and left a significant impact on your niche.
Make the Most of the Accelerated Growth Model With Seven Figure Agency
Seven Figure Agency is committed to giving your digital marketing agency the tools and support to effectively move through the Accelerated Growth Model. We will help you build a sustainable business and marketing strategy that sets your business on the path to achieving seven figures and beyond.
Gain personalized mentorship from expert marketers, learn to use performance metrics and analytics effectively, and scale your digital marketing agency to new heights with Seven Figure Agency. Schedule your free coaching session to get started, then check out the Seven Figure Agency podcast for additional resources.
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