Whenever I look at agencies that aren’t growing…

Or those that aren’t hitting their profit and revenue targets…

I noticed it’s always due to one reason:

The agency owners don’t value themselves enough.

They sell their services for pennies on the dollar…

And they keep on taking one-off projects that don’t pay well.

Sounds familiar?

If so, here’s what I recommend you should do:

Switch to a retainer-based program.

That means not accepting partial payments and no more one-off projects.

This way, you’ll have consistent income even if you aren’t taking on new projects.

Now, I know it’s easier said than done.

Many agencies keep taking on project-level work because they have no confidence.

They think that no one will avail of their services if it’s on a monthly subscription.

Maybe you feel the same way.

But guess what?

As long as you offer quality results, clients will sign up for your retainer-based programs.

Another critical barrier to success is they don’t charge enough.

When you’re starting out, it might be hard to charge even $300 for what you do.

But for the right clients, that’s not a lot of money…

Especially when you’re targeting high performers in an industry.

I can confidently say that if you read this email…

You can charge $2500 for your main retainer-based program.

How do I know?

It’s because in any given industry, there are people who can afford your agency’s services…

And they are willing to avail of it.

In my case, I focus on plumbers.

I know there are 700,000 plumbers in Australia that I can market to.

And of those 700,000, around 7,000 earn more than one million a year.

That 7,000 is who I’m targeting.

So, take it from me.

Never sell yourself short.

Don’t sell a diamond for a single dollar.

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