Whenever I look at agencies that aren’t growing…
Or those that aren’t hitting their profit and revenue targets…
I noticed it’s always due to one reason:
The agency owners don’t value themselves enough.
They sell their services for pennies on the dollar…
And they keep on taking one-off projects that don’t pay well.
If so, here’s what I recommend you should do:
Switch to a retainer-based program.
That means not accepting partial payments and no more one-off projects.
This way, you’ll have consistent income even if you aren’t taking on new projects.
Now, I know it’s easier said than done.
Many agencies keep taking on project-level work because they have no confidence.
They think that no one will avail of their services if it’s on a monthly subscription.
Maybe you feel the same way.
But guess what?
As long as you offer quality results, clients will sign up for your retainer-based programs.
Another critical barrier to success is they don’t charge enough.
When you’re starting out, it might be hard to charge even $300 for what you do.
But for the right clients, that’s not a lot of money…
Especially when you’re targeting high performers in an industry.
I can confidently say that if you read this email…
You can charge $2500 for your main retainer-based program.
How do I know?
It’s because in any given industry, there are people who can afford your agency’s services…
And they are willing to avail of it.
In my case, I focus on plumbers.
I know there are 700,000 plumbers in Australia that I can market to.
And of those 700,000, around 7,000 earn more than one million a year.
That 7,000 is who I’m targeting.
So, take it from me.
Never sell yourself short.
Don’t sell a diamond for a single dollar.