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Scaling your digital marketing agency requires offering the right mix of services. The services you choose impact your clients’ results and your profitability. Get this wrong, and you’ll struggle to achieve consistent results and strong profit margins. But get it right, and you can stand out from competitors, command premium pricing, deliver exceptional results, and maintain high profitability.
Having scaled my own agency to $5 million annually and helped over 100 agencies reach seven figures, I understand which services work best for growth. In this guide, I’ll reveal the seven best digital marketing services to offer in 2024. These services are in high demand, face low competition, and command premium pricing. Let’s break it down.
1. Conversion-Focused Websites
Your clients’ websites are often not optimized for conversion. However, a conversion-focused website is critical, as it maximizes the effectiveness of all marketing efforts. A well-built website ensures that every marketing dollar spent is efficient and results in more leads. Including this service as a staple offering enhances the impact of other services and boosts overall client satisfaction.
2. SEO and Google Maps Optimization
SEO remains a powerful service with a high return on investment. Focus on optimizing clients’ websites for local searches, such as “[city] + [service],” to increase visibility. For example, if your client is a plumbing company, ensure they rank for keywords like “Dallas Plumber” or “Dallas Drain Cleaning.” Optimized content, titles, and local citations help achieve this. Organic leads generated through SEO typically convert better and cost less than paid leads.
3. Paid Ads with Retargeting
Running paid ad campaigns, such as Google Ads, local service ads, and social media ads, is another essential service. Combining these ads with retargeting increases visibility and effectiveness. Paid ads generate quick results, and retargeting ensures prospects who didn’t convert initially are reminded of your client’s services. Offering a comprehensive, multi-channel ad service positions your agency as an all-in-one solution.
4. Marketing Automation and Lead Follow-Up
Integrating marketing automation tools, such as GoHighLevel, can significantly improve lead follow-up and conversion. Automation ensures that leads are engaged promptly, whether they come from web forms, ads, or call-ins. This enhances the effectiveness of your overall strategy and improves client ROI.
5. Database Reactivation
Database reactivation targets past leads or inactive clients, offering a quick way to generate new business. By re-engaging with past contacts through targeted offers, your clients can secure more work and boost revenue without attracting entirely new leads. This is a service you should offer quarterly for the best results.
6. Social Media Management and Content Marketing
Managing and creating content for your clients’ social media platforms helps build their brand and engage their audience. However, it’s important to focus on content that drives interaction and leads. While posting for the sake of activity is less effective, high-impact content that ties into broader marketing efforts is essential.
7. Conversion and ROI Tracking
Lastly, tracking the results of your campaigns is crucial. Offer services that connect leads and conversions to your clients’ billing systems, showing the actual ROI. For industries like plumbing and HVAC, integration with CRMs such as ServiceTitan or FieldEdge is invaluable. This transparency makes your agency indispensable, as clients can clearly see how your efforts contribute to their revenue.
How to Present These Services
When packaging your services, emphasize that you’re selling outcomes, not just deliverables. Clients care about the results you can deliver, such as increased leads and revenue. Present your services as a comprehensive growth engine, not just a collection of a la carte options.
Why These Services Work
Offering these seven key services allows you to charge premium rates, provide high-impact solutions, and retain clients for the long term. You’ll be seen as a partner invested in your clients’ success rather than just a service provider.
Conclusion These are the best digital marketing services to offer in 2024 for maximum profitability and client success. Ready to learn how to implement these services and scale your agency? We have a free course that outlines how we’ve helped 132 agencies scale to seven figures and beyond. This course includes strategies for creating scalable service offerings, securing high-value clients, and systematizing service delivery. Get instant access to the free course here.
