Podcast: Embed
Scaling an agency to multiple seven figures is rare. Signing 108 clients in one month? Almost unheard of. Yet that’s exactly what Brady Sticker did with Church Candy, his agency focused exclusively on helping churches grow using Facebook and Instagram ads.
This wasn’t a fluke. It was the result of clear focus, consistent execution, and scalable systems. In this breakdown, we’ll cover how Brady chose his niche, how he built momentum, how Seven Figure Agency played a key role, and what agency owners can take away from his journey.
Why Brady Chose Churches as His Niche
Brady didn’t chase a niche—he lived it. While serving as a youth pastor, he worked part-time at his dad’s agency, ChiroCandy, which focused on chiropractors. As he learned the ropes, he realized something powerful: everything they were doing for chiropractors could be applied to churches.
Rather than wait for the perfect timing, he launched Church Candy as a side hustle in 2021. Within a year, he took it full time. Because of his background in both ministry and marketing, his message resonated immediately. Pastors began reaching out. Word spread. The niche wasn’t just a good fit—it was a calling.
By sticking with one market and one core offer—Facebook ads for churches with a GoHighLevel-based SaaS add-on—Brady built a machine. The recurring $750/month service allowed for scale. Simplicity fueled speed.
The Strategy Behind 108 Clients in 30 Days
Hitting 108 clients wasn’t just about tactics. It was about timing, positioning, and brand equity. Here’s what Brady executed:
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Pre-Easter urgency: March is prime time for churches prepping for Easter. Brady timed his push perfectly.
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No-brainer offer: He waived the usual $500 onboarding fee, making the first month an easy yes.
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List reactivation: They messaged 1,500+ unconverted leads from previous calls using personalized texts.
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Dedicated SDR support: A full-time rep handled responses and booked meetings fast.
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Retargeting magic: Ads hit people who already knew Church Candy, trusted the brand, and just needed a nudge.
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Massive list: Years of content built an email list of over 15,000 people in his niche.
This wasn’t an overnight stunt. It was a surge built on years of consistent positioning.
Building Authority in the Church Space
Brady didn’t just market. He built a brand. And that brand turned into leverage. Here’s how he did it:
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Two niche books: “Plan Your Visit Playbook” and “Launch Big” positioned him as the go-to marketer for church planters and established pastors alike.
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Podcast momentum: He launched a show, invited high-authority guests, and flew clients in for in-person interviews. Each episode reinforced his expertise.
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High-volume content: His team pushed short-form videos, long-form interviews, and social proof across every channel.
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Event appearances: Brady showed up at church conferences, created visibility, and reinforced his brand mission—connecting 1 million people to local churches.
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Ongoing ad spend: He didn’t rely on organic alone. Consistent Facebook ad spend ($10K–$20K/month) kept the pipeline full.
Instead of relying on a flashy funnel, he played the long game—trust, familiarity, and value.
How Seven Figure Agency Supported the Scale
Brady credits Seven Figure Agency as a major catalyst in his journey. Through coaching and community, he adopted the systems that made explosive growth sustainable. Specifically:
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Pod structure: With help from Chris Rodriguez, Church Candy restructured fulfillment so that each pod included one account manager and two media buyers. This prevented burnout and created clear ownership.
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Onboarding systems: Borrowing directly from Seven FA, Brady implemented structured onboarding calls, physical welcome kits, and clear handoffs to account managers.
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Sales delegation: Using the sales playbook, he built a four-person closing team. For the first time, new clients were signing without him ever being on a call.
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EOS and Rocks: Working with Lynn Askin, Brady rolled out EOS to bring accountability and focus. Each quarter, the team set clear priorities and executed.
These weren’t surface-level tips. They were deep operational changes that gave Church Candy capacity and confidence to scale.
Culture, Gamification, and Wild Goals
A key reason this worked? Brady got his team involved.
He publicly set a goal of 100 clients in March. Then, he attached outrageous rewards:
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50 clients = karaoke party at the team retreat
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75 clients = hibachi chef for lunch
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100 clients = team gets to pick a tattoo for Brady
That energy spread across the company. Everyone—sales reps, account managers, fulfillment—was invested. Clients joined the fun. The entire community leaned in. Brady called his shot and made it happen.
Handling the Volume Without Breaking
Scaling is exciting—until fulfillment cracks. Brady saw that risk and planned ahead.
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He promoted one sales rep to account manager temporarily.
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He brought in two trained contractors to assist with onboarding.
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Each onboarding call followed a clear script: collect access, set expectations, schedule the next call.
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Fulfillment ran on pods. Each media buyer handled 30–50 accounts, using consistent ad templates and AI-enhanced copy workflows.
Because the offer was standardized, scaling fulfillment wasn’t about reinventing the wheel—it was about systematizing what already worked.
Dealing With Plateaus and Team Churn
Brady was transparent about the challenges. After hitting seven figures, his team hit a wall. Rapid hiring led to misalignment. New account managers were overwhelmed. Fulfillment quality slipped.
To solve it, he paused growth, rebuilt the structure, and implemented EOS. Instead of hiring generalists, he hired specialists and trained them on a single role. The churn stopped. Momentum returned.
Final Takeaways for Agency Owners
Brady closed with one simple message: Focus.
It’s easy to chase every idea. It’s tempting to experiment with every offer. But true scale comes from saying no to good ideas so you can say yes to the great ones.
For Church Candy, that meant:
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One niche
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One offer
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One funnel
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One flywheel: ads → results → testimonials → more ads
Over 80 client testimonials later, Brady has built a brand, not just an agency. And the best part? He did it with systems, not chaos.
Find more about Brady and Church Candy:
Final Thoughts
Brady Sticker didn’t just grow Church Candy—he architected it. He proved that young, niche-focused agency owners can build real momentum with the right systems, message, and mentorship. His success wasn’t about hustle alone. It was about choosing the right moves—and sticking with them long enough to see the compound effect.
If you want help building your flywheel, team, and growth model, book your Agency Acceleration Session today. It’s the same process Brady used—and it can help you scale faster, with less guesswork.
