Tree Care Marketing
Two Strangers at a Trade Show Led Her to $85K in MRR
Monica Hemingway runs Tree Care Marketing Solutions. When two unfamiliar agencies showed up at the industry’s biggest trade show doing exactly what she did, she tracked down where they came from – and found the Seven Figure Agency group.
Monica Hemingway, Tree Care Marketing Solutions. Seven Figure Agency member interview.
Read the full interview transcript
Full transcript of Josh Nelson’s interview with Monica Hemingway. Lightly edited for readability.
Monica Hemingway: I'm Monica Hemingway with Tree Care Marketing Solutions. A couple of years ago, I was at the trade show for the tree care industry, the largest tree care show in the world, and two new digital marketing agencies showed up. They each had a book, and they were doing very similar things to us, and I wondered, where did they come from? We'd been around for a while. I'd never seen them before. I found out that they both were members of the Seven Figure Agency group. And so two years ago, I joined the Seven Figure Agency group as well. Before joining the Seven Figure Agency group, we were at about thirty-five to forty thousand in monthly recurring revenue. Since joining, we have grown to about eighty-five thousand in MRR. I attended the virtual roadmap, the free one, and before that was even finished, I signed up for the Seven Figure group, and two weeks later, I was here in Miami at the first intensive that I came to. I came to the reception and there were all of these people that I recognized their names. I'd done some research. I knew who they were. And I remember going up to one of them, Tony Ricketts, who does lawn line marketing. He does some tree care as well. And I went up to him and I said, "Tony, my goal is to be the you of tree care marketing." He kinda looked at me like I was crazy or something. But you know, since then, he's, he's been a great mentor, just like so many of the other members in this group in helping to not only learn new things, but figure out how to implement them within your own company so that you can scale without driving yourself crazy. Joining Seven Figure Agency was probably one of the best things I've done for my business. And if you're thinking maybe this is something you would wanna do, I encourage you to just take the leap and do it. I've learned more and my agency has grown more since joining this than it did in the seven years before I joined Seven Figure Agency.
Two Competitors She’d Never Seen Before
Monica Hemingway had been running Tree Care Marketing Solutions for years when she went to the largest tree care trade show in the world, the same show her agency exhibits at every year. Two new digital marketing agencies showed up with their own booths, doing work that looked a lot like hers. She had never heard of either one, which was strange, because she thought she knew everyone in the space.
She asked around and found out both agencies were members of the Seven Figure Agency group. That was enough to make her curious about who these people were and how they had built what they built. Two years ago, she joined too.
From a Free Webinar to Miami in Two Weeks
Monica’s entry point was the free virtual Roadmap training. She did not even wait for it to finish before signing up for the Seven Figure Agency group, and two weeks later she was at her first intensive, in Miami.
At the reception she recognized names she had researched ahead of time. She walked up to Tony Ricketts, who runs Lawn Line Marketing and also does tree care work, and told him her goal was to be “the you of tree care marketing.” He looked at her, in her words, “like I was crazy or something.”
That awkward introduction turned into a real mentorship. Tony became one of several members who helped her not just pick up new ideas, but figure out how to implement them inside her own company so she could scale without, as she puts it, driving herself crazy.
Before and After
Before joining Seven Figure Agency, Tree Care Marketing Solutions was sitting at around $35,000 to $40,000 in monthly recurring revenue. That is where the agency had been for a while, the plateau she was on when she walked into that trade show. Since joining, she has grown the agency to about $85,000 in MRR – more than double where she started, in two years.
The Comparison She Uses
Monica measures the impact against her own history, not against anyone else’s numbers, and she is direct about which stretch of time actually moved her business.
What made it work
- Proof she could see in person. Two competitors already inside the group, visibly doing well, made the decision easy to trust.
- She moved fast. Free webinar to paid member to in-person intensive, all inside two weeks.
- She went straight for a mentor. Rather than sit back, she introduced herself to a member already succeeding in an adjacent niche.
- She said the ambitious thing out loud. Naming her goal to Tony Ricketts directly, even awkwardly, made it real.
- She used the room, not just the content. The growth she credits came from other members helping her implement, not from information alone.
Where She Is Now
Tree Care Marketing Solutions now runs at roughly $85,000 in monthly recurring revenue, up from a $35,000 to $40,000 plateau two years ago. Monica is candid that the seven years before she joined Seven Figure Agency did not produce the growth or the learning that these last two years have.
Editor’s Choice on TopMarketingAgencies.com
Tree Care Marketing Solutions is an Editor’s Choice pick in the Tree Care category on TopMarketingAgencies.com, the editorial directory of the best niche marketing agencies in the country. Listings are editorial, not pay to play. Agencies are scored on niche depth, tenure in the specialty, client retention, verifiable results, and transparency, then re-scored every year. You can read the full profile on the Tree Care Marketing Solutions listing or see how the category stacks up on the top tree care marketing agencies page.
Ready to Find Your Own Trade Show Moment?
Monica spotted two members quietly winning in her industry and asked how. The system she found is the one we teach.