Case Studies: Agencies That Niched Down

Every agency below was a generalist first. Each one narrowed to a single industry, and each one will tell you it was the decision that changed the business.

Restoration

Sean McMeen

Got the niche wrong once, changed it again, and refused to sell leads.

$15K to $110K MRR

Outdoor Living

April Edwards

Twenty years a generalist. Chose deck builders, and got her first clients 15 minutes at a time.

$100K+ MRR

HVAC

Pam Mashburn

Already had a $2M generalist agency. Niched into HVAC anyway and doubled the business.

28 clients, $110K MRR

Med Spas

Ricky Shockley

Called it an agency, but in hindsight it was just his job. So he rebuilt it.

12 to 40 clients

Lawn Care

Matt Foreman

Charged $99 a month and planned to sign a thousand clients. Rebuilt around one industry.

50+ clients, $100K+ MRR

Excavation

Luke Eggebraaten

Niched to blue collar, then was told to go further. Chose excavation.

Seven figures in about 2 years

See all agency case studies.