Technology plays an integral role in the digital marketing world. Your marketing agency must use the latest technologies and innovations to stay ahead of industry trends and outperform competitors. But with the ever-changing nature of MarTech, staying in the know can be challenging.
We’ve compiled a list of six emerging technologies in digital marketing. Continue reading to learn how these technologies can foster digital marketing agency growth.
Gone are the days of calling up a business to ask a simple question — for most people, anyway. Today, customers want to receive fast answers to their inquiries without interacting with other humans. AI-powered chatbots are valuable tools your agency can leverage to increase conversions for customers and keep visitors on their sites longer.
Conversational AI and chatbots enable customers to receive quick responses to common questions 24/7. Lately, chatbots have become so lifelike that customers can’t tell the difference between a bot and a human customer service agent when chatting.
Implementing chatbots on your clients’ websites can set them above competitors and improve their marketing outcomes.
If you want to be a forward-thinking marketing agency, you can’t forget about VR and AR. While most customers aren’t viewing ads through VR headsets, incorporating these innovations into your marketing strategy can improve the customer experience and show your clients as modern businesses.
For instance, e-commerce platforms have begun including AR tools that enable customers to view products in their homes. TV commercials on streaming platforms include immersive features that allow viewers to choose their ad experience.
Consider how your marketing agency can utilize VR and AR as emerging technologies in digital marketing.
Fifteen years ago, marketers had to pivot their web design strategies to allow for mobile-friendly viewing. Today, marketers are making another pivot toward wearable tech integration.
Wearable tech, which most commonly includes smartwatches, enables marketers to reach customers in a highly targeted, personal way. Location tracking can allow customers to receive ads on their smartwatches as they pass stores, restaurants, and other businesses. And while smartwatches feature a tiny display, your clients’ websites should be viewable on these small screens.
Customer Data Platforms
Customer data platforms include the tools and technologies necessary to gain valuable insights about customer data. Your agency can capitalize on these tools to gather and analyze customer data, produce targeted marketing content, and gain new insights into a customer base.
Modern customer data platforms also include lookalike modeling features, which can enable your team to analyze existing customer data and create profiles of prospective customers. These features can help your clients discover new target audiences and expand their marketing reach with a purposeful, research-backed focus.
Apps and Push Notifications
Mobile apps have been around for a while now, and depending on your niche, you may or may not broach the topic with clients. If you haven’t delved into the world of mobile apps, you’re missing a valuable marketing tool — push notifications.
Push notifications provide a direct link between your clients and their target audiences. These notifications appear on smartphone lock screens, improving brand recognition and retargeting potential customers.
Even if your clients don’t have apps, customers can set up notifications for your clients’ various social media channels. Consider how you can incorporate push notifications into a client’s marketing strategy to increase interactions and engagement.
Innovative SEO Tools
Google constantly changes its ranking algorithm, and your agency needs to stay in the know about the latest changes.
In early 2022, Google launched the Page Experience Algorithm that assesses metrics like page loading speed, visual stability, and HTTPS security. The company also recently launched its Mobile-First Indexing (MFI), which gives more value to UX on mobile devices. The Multitask Unified Model (MUM), another newer Google feature, rewards sites with authoritative content by displaying their answers to simple questions.
Keeping new Google ranking tools in your repertoire can enable you to provide the custom, focused SEO strategies your clients need to rank highly.
Scaling your digital marketing agency involves staying up to date on the latest trends in the marketing sector. With these emerging technologies in digital marketing in mind, you can begin restructuring your marketing strategies to best serve a modern customer base.
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