Alright, well this is Josh Nelson with a Seven Figure Agency and I wanted to shoot this quick video to talk about how to land clients in your digital marketing agency. On a previous video, I talked a lot about really the key fundamental like where you start is market message media, right? If you’re not clear on who your market is, then you can’t put together a message that would resonate with anybody. And you can’t figure out what media to get their attention, whether it’s pay per click advertising, or Facebook ads or anything in between. And so if you haven’t seen that, go back and check it out. Because I really unpack it. This is the foundation none of the marketing you are going to try and do in your digital marketing agency will be effective without clarity on this topic, right? So assuming you’re clear on your market, and you’ve got a good message and you’re ready to start thinking about the the mechanisms and the avenues that you can use to really get clients coming to you.
This is what we found, right. There’s only a finite number of ways to land clients, right? Really where it starts usually is cold outreach. So cold outreach is you get a list of people within your market, right? And you send them cold emails you cold call them, maybe you send them some direct messaging, I just want to tell you, you know, that’s probably the least effective way to land clients. It’s the lowest leverage, you have to do the most work yourself. You have the highest resistance to the sale when they do come in. But it’s a great place to start. And it can be effective if you use the right strategies, right? There’s some great ways to send sequence messaging via email, text message, phone, and even direct mail to get prospects attention completely cold, and land clients.
I can tell you our first, probably our first 20 clients came directly from cold outreach. So it’s a great place to start. From there though, really, there’s a couple others there’s marketing lead generation, which is what you typically think about from marketing yourself, Facebook ads, pay per click advertising, you know, buying spots in magazines and trade publications and things like that. Very effective way. You know, there’s pros and cons of marketing lead generation, the Pro is you can control your destiny, right? You can say, Okay, I’m going to go, I’m going to spend this money, I’m going to get in front of my ideal prospects, I’m going to generate leads. And it’s it’s very scalable in that way. The con is it costs money, right? You have to have some cash, you have to have some money to invest in it. And you have to be willing to accept that a lot of the money isn’t going to be returned. Because you have to try things you have to test things before you get it dialed in, and really figure out what works.
From there. You get inbound marketing, I love inbound more. This was really the cornerstone of our agency putting out great content, having it be discovered on YouTube, on on the social networks across the internet and bring them into a funnel. I did a great video our impact of three step funnel that really all of our clients and all of our prospects come through. I love inbound marketing, I think the long term success your business will be you know, really hinge on your ability to effectively put on great content and get clients coming into your world.
Again, pros and cons. The Pro is when somebody comes into your world via inbound marketing. They’re pre positioned to buy, they’re excited about working with you, they chose you. The con is it takes a lot of time, right? You can’t just turn on inbound marketing on and tomorrow have leads funneling into your business, right? You have to create content, it has to get picked up on the index, it has to be your audience has to build before you can really reliably drive business through inbound marketing.
The next is associations and speaking, right. So inside your market, there are groups of associations and subgroups of associations that meet together that spend time together. And we found that to be an extremely powerful play, to join those associations to get involved in those associations to exhibit at their events, and to eventually speak at their events. One of the most powerful things you can do is to choose your niche. Find the association, join that association get access to the list. Position yourself in that in that group through great content through direct mail, through email from phone calls through webinars, right? And become omnipresent in that world.
And then the last and probably one of the most powerful is JV joint ventures, finding people that already are selling already have business relationships with your ideal prospects in your ideal market, and aligning with them in a way that they hand business to you or they introduce you to their client base, either for a percentage of the revenue or for just goodwill, you’re going to pass business to them, they’re going to pass business to you.
I can tell you now I’m working with hundreds of digital marketing agencies across the country, if you can get good at just one or two of these key strategies, you can build a seven figure digital marketing agency. So that’s it really, if you break this down, simply you have to get a list of the people within your target market. You got to put an outreach strategy in place to get their attention to get them to raise their hand to get sales and to grow your digital marketing agency. And really that’s how you can land clients and grow a seven figure digital marketing agency.
I hope you found this interesting. Hopefully it was useful. If you’d like more ideas on how to do this specifically in your digital marketing agency, post in the comments below ‘Landing Clients”, I’m going to get you a deep dive training that I did that really unpack this in depth. So thanks so much for your time post in comments. We’d love to hear from you on this and I’ll talk to you soon.
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I started my local internet marketing agency in 2011. We started with ZERO clients and ZERO revenue. Now, we bill $425,000 per month ($4.5 Million per year), and grow every month.
There are three keys to that kind of digital agency growth:
► Choose a niche and focus intensely on serving it.
► Position yourself as THE expert in that niche.
► Serve your niche clients better than any competitor can.
In fact, our business is growing so consistently that we have awards to prove it. We have made the Inc. 5000 list of fastest-growing US companies four years in a row—2016, 2017, 2018, 2019.
You can watch a video where I explain how we grew our agency to the Inc. 5000 list by clicking here.