Most of us didn’t start our agency just to make a lot of money. We started it because we wanted FREEDOM.
Freedom to spend more time with our families.
Freedom to do what we want to do.
There comes a point when as agency owners and entrepreneurs, we have to make the conscious decision to step away from certain aspects of the business to help it grow—identifying what to walk away from and when is essential.
In this video, I discuss the three key positions I recommend all agencies hire first and foremost if they’re ready to scale and give you a free resource to help you map out this team for your agency.
You can watch the whole video now below:
Outline of This Episode
[0:56] What to do before you start hiring
[3:56] Position #1: Operations Management & Delivery
[5:17] Position #2: Account Management
[7:06] Position #3: Personal Assistant
[8:09] Other key roles to hire for
[9:26] A FREE resource to help you hire
What to do before you start hiring
Start by mapping out your organization chart. There’s a great book called The E-Myth Revisited by Michael Gerber that everyone in the business world has read or should read.
Most people who start a business do so as technicians. Maybe you’re great with website design, funnels, or SEO. You’ve mastered the skill. But as the business owner, you need to run the business. You’re the person who needs to hire people to do the skilled work. You have to work on the business.
To remove yourself from the day-to-day, you need an org chart that maps out who’s responsible for what aspect of the business. Spend some time getting clear on the things you don’t like to do. Those are the areas you need to remove yourself from as quickly as possible. One of the secrets to accelerating the success of any business is finding someone who plays with what you have to work at.
Position #1: Operations Management & Delivery
You have to get yourself out of operations first. If you’re managing projects, building websites, writing content, etc. your agency won’t grow and scale. You have to remove yourself from “doing.” This might look like hiring an operations manager, an integrator, or someone else doing the work of the business.
Position #2: Account Management
At some point, you’re going to get busy. The 15–20 clients that you’re managing need a contact point. They need to have someone to talk to to remain engaged. Once you hit 15–20 clients, you must choose to either continue to grow—and remove yourself from account management—or stay where you are.
You will end up bottlenecked trying to land clients, lead your team, and also manage accounts. You need to continue to hire account managers as you grow and scale. An account manager is the main liaison between your business and the client. They’re onboarding and communicating with the client. This creates headspace to focus on the vision for the company.
Position #3: Personal Assistant/VA
If you don’t have an assistant, you are the assistant. Are you still ordering supplies or paying bills? Are you still responsible for the administration of the business? You will be doing $7-an-hour tasks when you should be doing $250-an-hour tasks. You have to take the opportunity to remove yourself from day-to-day operations. Watch—or listen—to find out what other positions you should hire for next.
I’ve created a free resource to help you hire key roles to scale your business. Check it out!
Let’s discuss how we can help your agency grow to seven figures.
We explore what you’re doing now, and what it takes to move your digital marketing agency from 6 to 7 figures. Click the big red button above to schedule your complimentary session.
I started my local internet marketing agency in 2011. We started with ZERO clients and ZERO revenue. Now, we bill $425,000 per month ($4.5 Million per year), and grow every month.
There are three keys to that kind of digital agency growth:
► Choose a niche and focus intensely on serving it.
► Position yourself as THE expert in that niche.
► Serve your niche clients better than any competitor can.
In fact, our business is growing so consistently that we have awards to prove it. We have made the Inc. 5000 list of fastest-growing US companies four years in a row—2016, 2017, 2018, 2019.
You can watch a video where I explain how we grew our agency to the Inc. 5000 list by clicking here.