You’re staring at your revenue reports with disappointment yet again. Your digital marketing agency is awesome at what it does, so why isn’t it growing? What’s causing your revenue to flatline month after month?
If you haven’t set clear goals for your agency, you’ll eventually hit a point where you’ll stop experiencing growth. That’s pretty demoralizing, but luckily, there’s an easy fix.
Below, a digital agency mentor explores the power of setting goals, as well as how to create goals that’ll take your agency to the next level.
Why Set Goals for Your Digital Marketing Agency?
Compared to implementing SEO strategies or crafting copy for ads, setting goals might fall fairly low on your list of priorities. But if your revenue isn’t where you want it to be or your growth has come to a halt, goal setting should be the number one item on your to-do list.
Keeps Your Eye on the Prize
Setting clear goals is a powerful thing for personal development. The very act motivates and inspires because it gives you something to work toward.
What is it that your digital marketing agency wants to achieve? It could be 20 new clients, an additional $10,000 in monthly revenue, a 10% increase in click-through rate to your website, etc.
Once you’ve figured out what you’re aiming for, you now have a target to focus on. There’s nothing more exciting than making progress toward your goal, no matter how small it may be.
Jumpstarts Your Team’s Productivity
Not having goals is a big mistake because it can result in a listless team with no direction. If your team doesn’t know what it’s aiming for, how can it operate at its best?
Once you’ve set clear goals, your team members will know exactly what you expect them to do. They’ll spring into action with renewed purpose and energy, and in turn, your revenue could skyrocket.
Helps You Allocate Resources
Are you spending resources on something that simply doesn’t work for your digital marketing agency? Without clear goals, it’s tough to know the answer to this question.
If you do have goals, though, you’ll be able to recognize whether certain actions are worth the money and time. You’ll stop spending cash on things that don’t pay off for your agency and start allocating resources to what truly works.
Setting Goals and Sticking the Landing
You’re convinced of the power of setting goals, but how do you actually accomplish that? Let’s explore some time-tested goal-setting techniques next.
Be SMART About Your Goals
Start by keeping the SMART acronym in mind. It stands for:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
Your goals should be as specific and relevant to your digital marketing agency as possible. For example, don’t just say, “I want to make more money this month.” Instead, a better goal would be “I want to increase revenue by $5,000 this month.”
When you set clear goals, they should be measurable and attainable. That means:
- It’s possible to know whether or not you’re making progress toward the goal.
- The goal is one that’s possible for your agency to reach.
Analyze Your Past Performance
As the saying goes, those who don’t learn from history are destined to repeat the same mistakes. That’s why, when setting goals, reviewing your agency’s past performance is a must.
Ideally, you’ve been keeping track of your metrics and have that information handy. Review your metrics for the past six or 12 months to get a better idea of where you’ve been and where you want to go from here.
Implement a Tracking Strategy
Without a good tracking system, it’s impossible to know whether you’re hitting your target or are completely off the mark.
Project management software comes with tracking features that make staying on top of your goals a breeze. Plus, the software features collaboration tools that enable you to share goal progress with the rest of your team.
Regularly Review Your Goals and Adjust as Needed
You’ve got your goals set, so now you can sit back and relax, right? Not so fast. Goals aren’t a “set-it-and-forget-it” thing. You’ll need to regularly review them and figure out if they’re still serving your agency. As your agency changes, so too should your goals.
Ready To Create an Action Plan for Your Digital Marketing Agency?
When you set clear goals, your agency gains an invaluable roadmap to success. Need a helping hand with setting your quarterly goals? Want to take your digital marketing agency from zero to hero? Reach out to Seven Figure Agency at (866) 628-8122 to schedule a free growth session now.
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