Can you believe it’s already March 1st and we are already closing in on the last month of the first quarter?! How are you progressing? Are you taking things to the next level? How can you refocus and close this quarter strong?
It’s time to take a few minutes to take stock of your progress & re-focus your efforts. Here are a few things to spot check:
Sales & Retention Tracking Sheet
How did you do in March? Are you on track or off track for this quarter for the goals that you’ve set? How many clients have you landed? Are you on track to hit the target you’ve set for yourself? Reflection is extremely important to help you reach your goals.
Strategy Tracking Dashboard
How many strategy sessions or sales appointments did you conduct? You need to know this number. Why? You can’t improve what you don’t measure. We train our seven figure agency members to set up a tracking dashboard to see what you’ve booked and what your close ratio is.
Refocus your efforts and close Q1 strong
There are 31 days in March. What is your target? How many clients do you need to land to get Q1 on track? The more clarity you have, the closer you’ll get to making your goals a reality.
What is the new client growth target for the month? Put it up in big letters somewhere in front of you.
How many strategy sessions will you need to hit that target?
Now, what will you do to set up those opportunities?
Do you need to do more aggressive cold outreach?
Maybe you can do an email blast to your prospect list and offer your help.
10 Prospects through the Value Video 10X10
You can promote and run a webinar to position yourself as the expert in the niche
You could also run a Facebook ad campaign pointing to your book, webinar, or a strategy session.
If you don’t map out a plan to get to your target—you won’t reach it. Let’s make sure we are clear on the goals, targets, & plan for March.
What’s up guys hope you doing awesome. I just wanted to pop on in a quick video to kind of check-in with you. It’s already March 1, which means feels like yesterday was New Year’s Day, and we were just coming off Christmas. And it’s like, oh, it’s a new year 2021. Well, guess what we’re already in the last month of the first quarter of 2021. And I just want to make sure like, you’re in this group digital marketing agency success, because you have a vision for being more successful in your digital marketing agency and taking things to the next level.
So we’re three months in, in order to make sure that you close this first quarter strong, there’s a couple things I want to suggest you do. First thing is is check in if you set goals for yourself to be at a certain amount of recurring revenue by the end of 2021. If you set goals for yourself in terms of the number of clients that you need to have, ideally, you broke that down by quarter, right? So q1, I’m going to be here to to I’m going to be here, q3, I’m going to be there, q4, I’m gonna be there. If you were part of our 2021, agency growth planning workshop that we did earlier this year. You have that right? Give me a like a Yes, I’ve got it in comments, because I’d be disappointed if you went through that process, and you don’t have it. So we should all know, here’s where I’m at my agency, here’s where I’m looking to go at the beginning of the year, now’s a little pause point to check in and see Are you on track or off track? for February? How many clients Did you land? What’s your recurring revenue at? And more importantly, are you on track to hit the target you set for yourself for q1 for the end of March? Really important, right? The power of stopping and reflecting is extremely important, right, you have to pause you have to reflect otherwise, you just set targets, you never accomplish them. And it becomes a wasted exercise. Give me a yes in comments. If you’ve ever felt like man, I set these goals and these targets, nothing ever happens. It just feels like I’m wasting my time. The way to get around that the way to solve that is to make sure that you set a target and you pause, and you check in with yourself and you hold yourself accountable. So that’s what I’m asking you to do right now. Just check in and kind of on track or off track and we’re off track, that’s fine, right, you reset a new target. If you’re on track. Hey, high fives to everybody on the team, let’s celebrate our progress. Let’s celebrate our wins. So that’s the first thing is I want you to check in on on track or off track.
Second thing is how many strategy sessions or sales appointments did you actually get last month, in February how many strategy sessions right, and you need to know this number, if you don’t know this number, that’s going to be a problem, you can’t improve what you don’t measure, right. And you know, most of us are shooting for somewhere between five to 10 new clients every single month. The only way you’re going to get five plus clients per month is if you’re getting probably at least 15 to 20 strategy sessions per month. So just check in on yourself, you know, if you’re on track or off track, how many strategy sessions Did you have. And one thing we train our seven figure agency members to do is to set up a sales strategy session tracking dashboard. So it’s really easy to see, here’s how many appointments we booked. Here’s the outcome for these appointments. Here’s our close ratio, right, because if you know those numbers, you can easily reverse engineer what needs to happen in March in order to finish the the quarter strong. So I want you to look that number up whether you have to look on calendly or whether you have to look on some other platform. How many appointments did you actually get with prospects within your niche? Chances are if you didn’t hit your sales target, that’s the that’s the missing component. You didn’t generate enough strategy sessions. Now the next thing is I want you to get really clear. March, we’ve got full 31 days in March, one one month left in the quarter, what’s the target? I want you to get clear? How many clients do you need to land in March? How much recurring revenue Do you have to add in order for March to be a slam dunk in order for q1 to be on track for where you want to go throughout the remainder of the year. And I want you to get that number clear. I want you to get that out in front of you. Because the clearer you are, the more apt you are to actually take the action and do the work and bring it into reality. But in the comments, go and put in comments how many clients, you’re going to land in the month of March, you know, draw that out right spend spend a little time and energy put yourself out there, it’s going to improve the probability of actually bringing this into fruition. So now we’re all clear. We know where we’re at. We know where we want to go by the end of March, I want you to map out a micro plan, a plan that says okay, if I’m going to land that many clients and grow that much in recurring revenue, what do I have to do to get enough strategy sessions probably 15 to 20 strategy sessions with prospects within my niche, right? Do you need to start doing some more aggressive cold outreach? So in other words, grabbing prospects names, emails, contact details, sending them emails connecting with them, right. What do you need to do in order to get the appointments, cold outreach Maybe an email blasts or two out to the database that you already have within the niche with some value added information or asking if they’d be interested in scheduling a chat or asking how they’re doing so far this quarter, and if it might be time to revisit their online marketing to help exceed your targets and goals for this particular year, maybe run a webinar, you know, I always talk about doing one webinar per month to position yourself as the go to expert forces you to create good content, it helps to put you out in front of your ideal prospects, maybe lets you to get a webinar done this month to close the close the quarter strong. And then maybe you should be looking at Facebook ads, right setting up a custom audience running some ads, offering a strategy session or offering to invite them to your webinar offering potentially to take them you know, to download a copy of your book or something along those lines.
The reality is if you don’t map out a plan on how you’re going to get, you know, let’s just call it 15 to 20 strategy sessions, then there’s no way you’re going to get the new client target that you’ve set for yourself. So I want to make sure you take a little bit of time, get clear on what you’re going to do to hit the outcome that you’ve set for yourself.
Now, I also want to invite you to join me on March 18th, and 19th, I have a free event that I’m conducting specifically for digital marketing agency success, where I’m going to unpack the seven-figure agency roadmap, right everything we’ve done to build our business to multiple, seven figures. And I’m going to unpack it for you completely free of charge. Again, this event is made for you, if you’re at six figures, you’re looking to go to seven figures and beyond. You want to figure out how to land clients on a consistent basis, deliver world class results, retain your clients at the highest level possible, and scale. So you don’t have to do it all yourself. So if you haven’t registered, you know, definitely register for this blockout, the 18th and 19th. Let me help you map out the plan to generate the results that you’ve set so that you can make 2021 the best year ever in your business. So let me know in comments. What’s the target for the month? Are you on track? Or are you off track and put I’m in if you’re in to join us on the 18th and 19th for the seven figure agency roadmap live event. That’s it for now. Great to see you guys.
Look forward to seeing in a couple of weeks live in person to kind of rolling up our sleeves and mapping this out together and I’ll talk to you soon
Join Our Digital Marketing Agency Success Group on Facebook
Let’s discuss how we can help your agency grow to seven figures.
We explore what you’re doing now, and what it takes to move your digital marketing agency from 6 to 7 figures. Click the big red button above to schedule your complimentary session.
I started my local internet marketing agency in 2011. We started with ZERO clients and ZERO revenue. Now, we bill $425,000 per month ($4.5 Million per year), and grow every month.
There are three keys to that kind of digital agency growth:
► Choose a niche and focus intensely on serving it.
► Position yourself as THE expert in that niche.
► Serve your niche clients better than any competitor can.
In fact, our business is growing so consistently that we have awards to prove it. We have made the Inc. 5000 list of fastest-growing US companies four years in a row—2016, 2017, 2018, 2019.
You can watch a video where I explain how we grew our agency to the Inc. 5000 list by clicking here.