Tyler Williams used to sell TV and radio ads in Fairbanks, Alaska. General clients, general work, general headaches. Every new customer meant rebuilding everything from scratch — strategy, creative, onboarding, fulfillment. His team was scattered across industries with zero repeatable systems.
Today, Tyler runs Mammoth Marketing, a plumbing-only agency doing roughly $160K in monthly recurring revenue with 65+ clients across North America. He's got a team of about 30 people, runs the operation fully remote from outside Alaska, and built the whole thing by following the exact model we teach inside Seven Figure Agency.
Here's how he got there — and the one decision that changed everything.
From TV and Radio Generalist to Digital Marketing Agency
Tyler started in advertising back in 2004 after what he calls “a less than promising career in windshield replacement.” He worked his way into a small TV and radio agency in Alaska, eventually bought the owner out, and kept running it as a traditional media shop.
The problem? Every client was different. A restaurant one week, a car dealer the next, a dentist after that. His team had to reinvent the wheel on every engagement. No templates. No SOPs. No repeatability.
If that sounds familiar, you're not alone. I talk to agency owners every week who are stuck in this exact trap — doing custom work for every client, unable to build systems because no two engagements look the same. It's the generalist curse, and it caps your growth hard.
Why He Almost Chose Varicose Vein Clinics (And Didn't)
When Tyler decided to niche down, he had two options on the table: plumbing companies and varicose vein clinics. He'd gotten results in both spaces and saw opportunity in each.
His deciding factor? HIPAA regulations.
“I don't like HIPAA rules,” Tyler told me on the podcast. “So I was like, let's go after plumbers. It seems quite a bit easier than a regulated industry.”
Now, here's what I want you to catch: Tyler didn't spend six months analyzing total addressable markets or running competitive audits. He had two winning clients, picked the one with fewer regulatory headaches, and went all in. That's the move. You don't need perfect data to pick a niche — you need enough signal and the willingness to commit.
This is exactly what I teach in The Seven Figure Agency Roadmap: find an industry you've already gotten results in, one where you have some unfair advantage, and build your entire agency around serving that type of business.
The Unfair Advantage: His Brother's Plumbing Company
Tyler's brother runs Prospector Plumbing in Fairbanks. That relationship gave Tyler something most agency owners dream about — a real client who trusted him completely and let him experiment, iterate, and build case studies.
He used that foundation to build out his entire service delivery model. Website, SEO, Google Ads, the works. When Prospector grew, Tyler had proof. Real results. Real numbers. A real story to tell.
“That was the first time I had the luxury of being at ground zero,” Tyler explained. “Instead of accepting a company that had already been in the world, I got to build it from scratch and see everything work.”
I always say you're one joint venture away from a seven-figure agency. For Tyler, that JV happened to be his brother. But the principle holds — find someone in your target niche who will let you prove the model, deliver massive results, and use that story to attract your next 10, 20, 50 clients.
Landing the First Client Outside Alaska
The first plumbing client Tyler signed outside of his brother's company was a small shop in Chicago. Not a huge deal on paper. But it was the first one he really had to fight for — the first one where he couldn't rely on a family connection.
“I remember saying, here's what I think we can do for you,” Tyler recalled. “And he was a client for a few years.”
That's how it starts. One client in a new market. Then two. Then five. Then you're at 54, then 65+.
Tyler also made a smart move early: he wanted to diversify out of the Alaska market specifically because the state economy is resource-dependent. When oil prices dipped, he felt the impact across his Alaska client base. Going national wasn't just about growth — it was about building a more resilient business.
The Numbers at $160K MRR
Here's where Mammoth Marketing sits today:
- Monthly recurring revenue: ~$160K (peaked at about $180K)
- Number of clients: 65-67 plumbing companies
- Average package price: $2,250-$2,750/month per client
- Team size: ~30 people, fully remote (onshore and offshore)
- Service stack: Website, SEO, Google Ads, Meta Ads + CRM automations
A few things worth noting. Tyler's average client value sits between $2,250 and $2,750 per month. That's right in the sweet spot — high enough to deliver real results and maintain margins, low enough that a plumbing company doing $1M-$3M in annual revenue can justify the investment.
And his service stack is exactly what we recommend inside SFA: a core set of services you can systematize and deliver at scale, not a menu of 47 different offerings that each require custom fulfillment.
What SFA Gave Him
Tyler joined Seven Figure Agency when he was still a generalist agency. Here's how he described the impact:
“When I signed up with Seven Figure Agency, we were not a niched-down agency. We were all over the map when it came to focus. We didn't know how to get clients, or really, every time we had a client we had to rebuild everything from scratch. Through the Seven Figure Agency model, I was able to shift our entire focus, which took all of my team members and put us all in alignment.”
That alignment piece is everything. When your whole team is serving one type of client, your SOPs compound. Your onboarding gets faster. Your results get more predictable. Your case studies stack. And your sales conversations become dramatically easier because you can speak the prospect's language fluently.
Tyler went from one plumber to 65+ plumbing clients across North America. That's the power of picking a niche, building a repeatable system, and staying the course.
The Takeaway for Agency Owners
Tyler's story is a textbook example of what happens when you stop being a generalist and go all in on a vertical. He didn't have some magic advantage. He had a brother in plumbing, a willingness to commit, and the discipline to build systems instead of doing custom work for every client.
If you're running an agency right now and you're still serving multiple industries — or if you've picked a niche but haven't fully committed — this is your sign. The path from $20K to $160K MRR runs through specialization, systematization, and relentless focus on one type of client.
Watch the full interview with Tyler for the complete breakdown of how he built Mammoth Marketing, including his YouTube Shorts strategy, team structure, and client retention approach.
And if you're ready to build your own seven-figure agency around a niche you can dominate — book a free strategy call and let's map it out together.
Frequently Asked Questions
How did Tyler Williams choose the plumbing niche for his agency?
Tyler had two strong client results — one in plumbing (his brother's company) and one in varicose vein clinics. He chose plumbing because the healthcare industry comes with HIPAA regulations that add complexity. His advice: pick the niche where you have results and the fewest barriers to scaling.
How much does Mammoth Marketing charge plumbing clients?
Tyler's packages range from $2,250 to $2,750 per month per client, which includes website, SEO, Google Ads, Meta Ads, and CRM automations. This pricing sits in the sweet spot for plumbing companies doing $1M-$3M in annual revenue.
What services does Mammoth Marketing provide to plumbing companies?
Mammoth Marketing delivers a core stack of website design, SEO, Google Ads management, Meta Ads management, and add-on CRM automations — especially speed-to-lead tools. Tyler keeps his service offering focused rather than offering a long menu of custom options.
Can you build a seven-figure agency from a small market like Alaska?
Tyler proves you can start anywhere. He began in Fairbanks, Alaska but expanded nationally by going remote and selling to plumbing companies across North America. His first client outside Alaska was a small plumber in Chicago. Geography doesn't limit growth when you niche down and sell to a national market.
What is the Seven Figure Agency model Tyler followed?
The Seven Figure Agency coaching program teaches agency owners to pick a niche, build a productized service offering, develop systematic client acquisition, and create retention systems. Tyler credits SFA with helping him shift from a scattered generalist to a focused agency doing $160K+ MRR.
