If you’re struggling to get clients for your digital marketing agency, it’s time to follow a more strategic approach.
At Seven Figure Agency, we use a proven marketing agency funnel to attract prospects and close sales. This system is the best way to get agency clients in this market and is the strategy we’ve taught hundreds of marketing agencies through our mentorship program.
Here’s the step-by-step funnel you need to sign more clients and scale your marketing agency.
1. Cold Outreach: Building Your Prospect List
In this day and age, you can’t rely on a single method to attract clients. You need to be visible everywhere your clients are, starting with the groups and associations in your niche.
Join the national associations and conferences in your industry as an affiliate partner to gain access to member directories. This list will provide you with the names, emails, phone numbers, and social profiles of your target audience to begin your marketing agency funnel.
Then, reach out to at least five prospects per day in a personalized, value-driven way. Connect with them via LinkedIn, Facebook, Instagram, email, or text to start them on the customer journey.
2. Content Strategy: Keeping Your Business Top of Mind
Once you’ve made contact with prospects through the lead generation process, use a content strategy to stay top of mind and position yourself as the expert. You can do two things each month to further your sales funnel strategy:
- Host an educational webinar to teach valuable information to your audience without pitching
- Host an interview podcast to highlight success stories in your niche
You should also post consistently on Facebook, Instagram, LinkedIn, and YouTube to connect with prospects.
3. Paid Advertising: Staying in Front of Prospects
The ultimate funnel also uses paid advertising to stay in front of prospects. Google Ads and Facebook Ads both let you target users in your industry, and while they can be costly, they help create omnipresence in your marketing agency funnel when combined with other outreach strategies and organic content.
4. Associations and Speaking: Getting Out From Behind the Desk
While you can certainly form connections with prospects from behind a screen, there’s something to be said about meeting people in person to build relationships and showcase your trustworthiness. Attend conferences, live events, and other speaking opportunities in your niche to take advantage of in-person opportunities.
You can host a booth, network in person, and meet with prospects live.
5. Book Publishing: Building Authority
At Seven Figure Agency, we have seen that publishing a book is one of the most important steps in the marketing agency funnel. It instantly builds authority with your niche and positions you as an expert.
Your book doesn’t need to be long. It just needs to offer value to business owners in your industry. You can send it as direct mail to prospects and use it in sales call follow-ups.
6. Joint Ventures: Creating Win-Win Relationships
Joint ventures are an excellent shortcut to creating relationships with prospects. This strategy invites you to partner with people who are already selling to your target clients.
Before you do, you can earn credibility in your niche by hosting webinars, running a podcast, attending events, and publishing content. Once you’re seen as valuable in your industry, joint venture opportunities will come to you.
7. Sales and Conversions: Guiding Prospects Through a Structured Appointment Funnel
Once prospects have booked a call with you, you must guide them through a structured appointment funnel. Don’t just send them a calendar link; instead, pre-qualify them and send them a personalized video to build excitement.
On the call, build rapport with the prospect and set expectations early. Set a two-week deadline for them to make a decision about working with you.
When closing the call, use this three-question loop:
- Are you comfortable with everything so far?
- Do you have any questions I haven’t answered?
- Where do you think we should go from here?
8. Follow-Up System: Bringing Serious Leads Back
If prospects aren’t ready at the end of the call, initiate a follow-up sequence with emails, calls, and physical mail. At the end of the two-week deadline, send a message assuming they have gone in another direction. This helps you bring back serious leads and weed out ones who just aren’t interested.
Build a Conversion-Optimized Marketing Funnel With Seven Figure Agency
At Seven Figure Agency, we use this online marketing funnel to help agencies like yours reach seven figures and beyond in annual revenue. If you need help applying this marketing agency funnel, schedule a free agency acceleration session today. While you’re at it, check out our podcast!
Join Our Digital Marketing Agency Success Group on Facebook
Connect with 15,000+ other digital marketing agency owners. Share tips, ideas, and strategies for growing and scaling your Digital Marketing Agency. Click Here To Join The Facebook Group.
